Knock Home Swap

The Knock Home Swap is a way to help your clients buy their next home before selling their existing one first. Effective immediately, our agents are a small dedicated group who can offer this in Colorado. Become a W+M Knock Certified Agent today!

Just yesterday, it felt like everyone was offering a new and better way to do real estate without the help of an agent. Sell your home yourself. Self-tour listings. Buy your home from a corporation. Sell your home to a corporation. Our agents have answer for all of it.

The most popular trend of the last decade was selling a home on the private market to iBuyers for instant cash. No showings or repairs or hassle. And while convenience and speed have proven to be popular touchpoints, shouldn’t you be able to offer them too?

How to Promote the Knock Home Swap

1. Download collateral from this page directly or visit the Knock Help Desk - link

2. Create social media image campaigns or add the PDF’s to your listing presentation

3. Download the video shown below from the Knock Help Desk and post it

4. Send people to westandmainhomeswap.com or have them reach out to you

5. Order the custom postcard marketing campaign designed by the design team - link

6. Talk to people regularly to gauge their interest and generate questions!

“I have exclusive access to a program that empowers you to buy a new home before you even list this house for sale - providing funds for prepping your listing for sale, for your new home down payment, and for mortgage payment coverage. It is the ultimate combination of convenience, certainty, and cost-effectiveness - and I am one of the only agents in this market who can give you access to it.”

How the Knock Home Swap Works

1. Home Swap Pre-Approval: Look up your clients existing home for eligibility

2. Loan Qualification: Customers get fully underwritten using Knock as lender

3. Purchase Next Home: Write a non-contingent offer to buy their dream home

4. Home Swap Loan: Knock will cover carrying costs, $25k in repairs, for 6 months

5. List Home: After closing on the buy side, market the original home while vacant

How to Check the Eligibility of a Home

1. Sign into backyard.knock.com and enter the clients address or use the app - link

2. Property details will autogenerate from tax records. Verify all the information

3. Begin walking through the questionnaire by stating what amenities the home has

4. If a property is found initially eligible, you will be immediately alerted on screen

5. If a property is NOT found to be eligible, you will be informed along with details

Use the Knock HomePro App at Listing

1. Download the Knock HomePro app from either Apple or Google Play

2. Use your credentials from Knock Backyard to log in to the mobile app

3. You can also check the eligibility for other addresses by simply using the app

4. Set up an appointment to evaluate the home and follow the prompts in the app

5. Take photos and report on the condition and financial position of the home

Become a Knock Certified Agent

1. Slack @Greg and request to be added to Knock Certified Agent email campaigns

2. Register for and attend a live training Tue at 8am or Thu at 10am from Knock

3. Watch your email for a message to put your Home Swap knowledge to the test

4. Pass the test and schedule a introduction call with our Agent Success Manager

5. Slack @Greg, email Montana, or visit the Knock help center with questions - link

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