Yes, there is loyalty in Real Estate technology.
And it’s VITAL to the success of your career, your team, your brokerage, your value + your future.
Here’s the thing: In our age of fast-moving sales, growth, change + tech…it has become super commonplace, and even expected, to jump ship every time a fancy life raft floats by.
Whether you are an agent distracted by bright + shiny tools and subjected to auto-recruiting texts on a non-stop basis, or you are a brokerage being stalked by fancy, fast-talking franchise sales guys offering you free trips to New York or New Jersey, it’s really the same game, pressure + pitch:
“The brokerage boat you’re on isn’t good enough, the ocean is giant and you’re a small fish…you obviously can’t survive without whatever it is we are offering — even if it’s basically a bunch of chum.”
OK, this Colorado girl is done with the sea references, but you get where I am headed here…the temptations to buy something new, to invest in the latest, greatest thing being sold from a stage by a smooth-talking rep, whether they are in a zip-up hoodie + sneakers or a tailored 3-piece suit, are endless, relentless and pretty much impossible to avoid.
I’ve been on this track for a long time — I started out in Real Estate as a software marketer and sometimes booth rep, handing out swag and setting appointments at big RE conferences. I moved into Residential Sales because I wanted to learn how Realtors think — so that I could sell them more bright + shiny tools.
And then, I fell in love with this industry. Turned out, I was a Realtor at heart…and I love, love, love the people who in turn love our place in this universe, the people who serve our communities, make home ownership dreams come true, protect those investments, and love on their clients with all that they have.
I also fell in love with the vendors who serve those Realtors and allow them to focus on their clients.
One of those vendors is Morgan Carey and his dream team at Real Estate Webmasters.
Morgan and I have kind of grown up in this industry, together.
We both started out shiny-faced and starry-eyed, seeing the potential for this marketplace and also knowing that we could have a hand in improving it, and, frankly, profiting from it.
Along the way, we have each navigated market shifts, re-positioning, re-thinking and course adjustments.
When my partner, Madeline Linder, and I launched our brokerage West + Main Homes almost 3 years ago we didn’t know where it would go, how fast it would grow, or what it would need. We were focused on brand messaging + our agent offering, not our tech stack or online presence, and figured that we would sort it all out later and invest in quality tools and platforms when we could.
Morgan was not having it. He messaged me and said — no way are you launching this company without the best website + CRM — and he made that happen for us. Leads started flowing in even faster than interview requests, and West + Main quickly grew to 4 locations and over 100 agents.
Real Estate Webmasters + West and Main Homes
I’m so proud to announce that REW has just launched the new WestAndMainHomes.com — providing not only the best home and property search tools to the public, but also the most efficient, usable and engaging tools for our agents.
My recent visit to REW headquarters in Nanaimo as part of their new #RelationshipsMatter campaign was so amazing…from exploring this special city which Morgan and his family have personally committed to supporting + growing, but also the REW campus, where I got to sit with the Design + Development teams to expedite and personalize the process of updating our website — was nothing short of spectacular. I have always appreciated the level of support that REW provides, but seeing them in action and getting to know several members of the crew was super awesome.
Relationships really DO matter - and loyalty is priceless.
#realestatewebmasters #relationshipsmatter #westandmainhomes
