This is a short 10 minute talk that I gave at Genuine Hustle in Boise in October 2019. I tried to keep this simple and direct and took a more conversational approach instead of a presentation.
By the way - if you’ve never been to a Genuine Hustle event, the next one is October 15th in Atlanta and hosted by Jennifer Kjellgren. It’s a break-even grassroots event by and for agents.
Our friend Alyssa W. Christensen, Owner & Managing Editor of Home Scribe Creative, wrote a recap of the event and I loved what she ending up saying in response to my talk in her post.
Core ideas in the talk
The “I’m Not a Techie” approach is getting in the way of mastering core real estate tools
Context setting how I shift between real estate operations, sales, and technology to learn
Stop designing workflows in reaction to advertising, do it proactively in response to needs
What’s not going to change in ten years is more important than what’s hot or not today
Modern hardware and internet connectivity are non-negotiable parts of the job
Communications and transaction management expertise makes an agent tech-savvy
Testing products before deploying to customers leads to better user experiences
“Tech is in your way—it’s an excuse,” Greg shared. “People are using their inability to use [tech] as an excuse to not do their job.” Greg recommended getting rid of everything except your core tools, and also pointed out how people are always talking about how things will change (tech, the real estate industry, etc.), but what’s NOT going to change in 10 years is 1.) compelling marketing and 2.) transaction management…” - Read more on Alyssa’s Genuine Hustle Boise 2019 Recap.
Greg Fischer
Tech | Managing Broker
(720) 605-3325
