Imagine walking into a home for sale where some of the most exciting items in the space were made by local artisans or manufacturers, and could be purchased on the spot.
Well, you don’t have to imagine it anymore because that’s what Guest House does.
But what Guest House is, well, that’s a different story. It’s the velvet rope and the red carpet. It's the producer and the artist. They take the most beautiful pieces of furniture and artwork then assemble them in a physical and digital presentation like nothing you’ve ever seen before.
3527 W 45th Ave | Sold by Anna Domenico | Guest House
Admit it. You’ve thought about putting a six pack of a local microbrew on a kitchen counter for a photo shoot. I have too. But that’s not what we’re talking about here. Guest House is a staging company that creates beautiful spaces in houses, photographs the home, then creates digital marketing and in-person event experiences that get attention and drive more sales.
And while the presentation of the listing is worth highlighting, what’s interesting is how much product is moved when featured this way. Of course the house sells faster when it's tastefully appointed, but so do the goods inside when they’re easy to buy - with just the click of a button.
3527 W 45th Ave | Staged by Guest House | West + Main Homes
Our team met founder, Alex Ryden, last summer on a tour of staged properties in Denver. Upon entering a Guest House listing it becomes immediately apparent that every detail was thoughtfully considered. I don’t know much about furnishing homes, but I know when I walk inside of one I feel comfortable and interested in. That’s what happens inside of these houses.
If the custom aesthetic alone weren’t enough to sell product, then what about the idea that you could extend the physical showrooms of craftspeople into homes for sale to help drive traffic in person and online? It’s a simple idea at the heart of it, but the execution takes special care.
When consumers are looking for new and engaging ways to explore homes, Guest House delivers on all fronts. Not only is every house staged to order, but the momentum of every new installation is also multiplied by their followers and the reach of the makers that are featured.
The small business flywheel to keep spinning
A few weeks ago, we announced a collaboration with locally owned eco-conscious home goods store, The Conscious Merchant, now with a foothold in our Louisville Main Street office. The inception of the brokerage revolved around finding cool ways to elevate other businesses.
That’s why West + Main Homes jumped to develop a closer relationship with Guest House and incentivize our agents to onboard more listings onto the platform. The concept works in harmony with how we use our physical offices to feature local artists on a rotating basis ever since the beginning. And while the pandemic has slowed events down, the community still wants safe ways to explore spaces and buy art from people they like, even if it’s online.
We have a wave of new listings using the service this summer and couldn’t be more proud to work with an aligned company so tightly with ours. To the next generation of listing ads.
Greg Fischer
Tech | Managing Broker
(720) 605-3325
