30 Ways to Reach Millennial Homebuyers Online
As 2021 is nearing, it’s time to start generating and converting valuable leads. You may have the urge to send your lead magnet content out at random, hoping something sticks, but there’s better ways to convert. It’s important to create a marketing campaign that is quantifiable and has a targeted audience. A sense of direction is necessary for converting leads.
We’ve known for awhile that more than one-third of home buyers are millennials. We also know that millennials pretty much keep social networks and other online forums in business. If you’re looking to reach millennial homebuyers, you’ll want to create a strong online marketing campaign.
Below is a list of ways to reach those millennial homebuyers online:
Post regularly to social media
Use relevant hashtags
Create graphics for posts using Canva.com
Post to forums like Reddit and Quora
Promote listings with sponsored ads on Facebook
Design home buying checklists as lead magnets
Do live showings on Facebook Live
Host a mini house buying class on Instagram Stories
Engage in Facebook Groups
Write content and post on Medium
Share your listings as a Single Listing Website on Social
Host a social media giveaway
Attract remote buyers with a Matterport 3D Tour
Post 360-degree panoramas of your listings on social
Write a better listing description
Use a professional real estate photographer for your listings
Write about the hip areas and restaurants in your farm
Host a Facebook Live Q&A Session
Offer free online consultations to first time home buyers
Create “day in the life” content
Reshare engaging content on social media
Actively engage with your followers
Create a monthly or quarterly email newsletter
Post social proof and case studies
Design a Google Review campaign
Host a webinar on the home buying process
Connect with young professionals on LinkedIn
Actively engage on community Facebook Groups
Host a Virtual Open House
Promote vendors in your sphere
The list above are just a few of the many ways you can reach and connect with millennial home buyers online. Remember to stay creative and agile – and always follow-up!
For more great agent content like this, visit Virtuance’s blog.
