April 2021: Fair Housing Month

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Every April, REALTORS® commemorate the passage of the Fair Housing Act of 1968 with events and education that shine a light on housing discrimination and segregation. Fair Housing Month signifies a recommitment to expanding equal access to housing.

Implicit bias is often a manifestation of muscle memory. A go-with-your-gut unconscious choice, act, or opinion with immeasurable consequences that can–and have–impacted generations.

Slow down, course correct, and take action. Throughout the year we must remain steadfast in our commitment breaking down biases, holding ourselves accountable, and upholding the letter of the law.

So, refresh your memory, and open your mind. There’s always more to know, and we can all do better.

Fair Housing Book Recommendations

Residential segregation in America didn’t happen by accident. Americans of different racial backgrounds live apart because of deliberate actions by public and private actors. NAR’s Vice President of Policy Advocacy, Bryan Greene, compiled a collection of fair housing titles to help NAR members deepen their understanding of how we became divided, and of the ramifications of living in a segregated society.

Don’t have time to read an entire book? Each recommendation also includes book reviews, interviews, videos and other tools to give you a quick recap.

Fair Housing Film and Video Recommendations

Short videos, documentaries, and a featured length major motion picture help educate about housing discrimination, segregation, and the people working to correct these social and economic wrongs.

Fair Housing Podcasts

Like to learn about the world from podcasts? We’ve got you covered. From This American Life to The Bowery Boys, NAR presents podcasts that will educate you on Fair Housing.

Fair Housing Journalism

compilation of articles featuring the work of investigative journalists who have uncovered critical fair housing stories, along with civil rights scholars who have condensed their books into a shorter form. They’ll help you deepen your understanding of fair housing in less time than it takes to read an entire book.

Spotlight on Local and National Fair Organizations

Fair housing organizations work in communities across the country, as well as at the state and national levels, to educate the public about fair housing, investigate claims of discrimination, and push for policies that promote housing rights. They work in partnership with governments and private housing providers to promote best practices to prevent discrimination and foster diverse, inclusive communities.

Thank you to our partners at the National Association of Realtors for compiling this information.


If you are a Realtor who is exploring new career opportunities, or if you think that West + Main Homes might be a good fit for you, Contact Us or Email Us.

How to Convert More Buyers to Sold in a Fast Market

Panicked due to lack of inventory? Frustrated by losing sales to the competition? There’s a good chance you’ve been deflated by fast property turnover, losing in multiple-offer situations or buyers that go radio silent.

Cleve Gaddis recently shared 12 tips to help buyer’s agents create more sales by providing greater value. As a master coach for Workman Success Systems, and a top team leader in the Atlanta area, Gaddis brainstormed new ways to convert more buyers to sold. (RIS Media)

Here are some of his value options to keep and convert more buyers:

1. Search more generally. Gaddis shares that while most buyers think they know their target market for buying a property, they’re often unaware of adjacent areas that may offer more suitable choices. Consider exposing buyers to different geographic areas because buyers can’t know what they are saying “no” to without the proper information. Sending “automated” listings is a great tool, but somewhat limiting, as buyers may not know that their perfect fit might be just a few miles away.

2. Smart buyer’s agents cast a broader net when searching for suitable properties. Gaddis recommends not limiting the search with too many parameters from the buyer’s wish list, but rather, opening the search to view more listings. Chances are, once buyers actually view a property, they may reprioritize their wants and needs.

3. Buyer’s agents who neglect to preview properties consistently are missing a great opportunity to provide value and trust. Keep buyer confidence high by previewing properties daily and sending live updates via video or FaceTime. Share details about the possible fit so that the buyer knows you are working on their behalf. This action alone empowers the buyer’s agent by demonstrating their value and creating buyer loyalty.

4. Help the buyer understand the potential cost of waiting until next year. Work through the possible scenario of even a small increase in interest rates and the long-term impact. When you demonstrate the increase of even a 1% rise in interest rates against inflation, the potential cost over the life of the loan can be quite high. Expose them to a different way of thinking by pointing out long-term costs, and you become a valuable resource that builds the buyer’s confidence in you.

5. Multiple-offer situations* are common in a fast market. At the first meeting with buyers, savvy agents review the current inventory to address the fact that fast turnover may result in multiple-offer situations. As an example, if inventory supply is under four months, take the time to educate buyers with data and computations on price offering strategies. Offering $10,000 over listing price at a low interest rate amortized over 30 years may only impact their monthly payment by $40. This early exposure will help them move forward with confidence should they lose in a future multiple-offer situation. When they understand the process, it is less likely that they can blame you for not getting their offer accepted.

Creating value in the transaction is paramount to a successful transaction and building long-term relationships.

*For your free copy of “12 Tips to Negotiate Multiple Offers,” visit http://bit.ly/38LwDe9.

Terri Murphy is an author, TED Talk speaker and master coach with Workman Success Systems. She is the author of five books and the founder of the Women’s Wisdom Network Facebook Group. Contact her at Terri@TerriMurphy.com.


If you are a Realtor who is exploring new career opportunities, or if you think that West + Main Homes might be a good fit for you, Contact Us or Email Us.

How We Built a Crazy Awesome Mentoring Program - Allie Carlson and Malisa Miller Eakins

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On March 17, 2021 West + Main Homes hosted a virtual conference featuring many of the Real Estate industry’s most generous, brightest, and amazing professionals from across North America as part of a long-running conference series, Genuine Hustle.

Featuring a wide range of topics, tools + real talk, Luck + Hustle was jam-packed with a full-day of relevant, inspiring, takeaway-filled sessions…and now you can experience them as well.

Watch on Vimeo | Listen on Spotify + Apple + Google or Anchor


How We Built a Crazy Awesome Mentoring Program

Allie Carlson, REALTOR® and Managing Broker at West + Main Homes, has a decade of education and training experience and runs the mentor program with Malisa.

Malisa Miller Eakins, REALTOR® and Managing Broker at West + Main Homes, is real estate sales veteran with hundreds of transactions and runs the mentor program with Allie.

Luck + Hustle attendees were treated to the following session from the pair. Listen in as they share how the genesis of the program, lessons learned along the way, and where its headed!

 

 

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About Allie Carlson

Though not a Colorado native, Allie had always had a calling for the mountains! Growing up in Minneapolis, Minnesota she spent her time in hockey rinks and on the lakes. Once she graduated with her degree in Elementary Education and later a Master’s in Special Education, she shipped out to Boston for 6 years to work in the urban school setting. She later worked with students with Autism in Minneapolis before making the move to the mountains and pursuing her passion for real estate! Working with such a variety of people in many different areas has given Allie the tools to make great connections with anyone who crosses her path. Having moved cross-country multiple times, Allie knows the home buying and selling process and all that goes into it! She is extremely excited to be part of the West + Main Homes team as they strive to give their clients the best. Being a Midwesterner at heart, hard work is part of Allie’s make up. She stops at nothing to give her clients the best, and they usually turn from client to friend, so don’t be surprised when she wants to meet up for a cup of coffee to catch up! When Allie isn’t unlocking doors for clients or holding open houses, she can be seen walking around with her Bulldog in the Highlands neighborhood. She is also out in nature any way she can.. Skiing, hiking, snowshoeing, camping, fly fishing. You name it, she’s up for it!

About Malisa Miller Eakins

Malisa Miller Eakins has been selling residential Real Estate across the greater Front Range for many years…but that’s not why you want to get to know her. She’s filled to the brim with experience, local market knowledge, and sass. Her business is built from repeat clients and referrals…and that’s no surprise, once you work with Malisa, there’s no looking back.

Whether you’re buying your first home or looking to build upon your extensive investment portfolio, Malisa will make you feel like you’re her only client and top priority…and she’ll fight like the Mama Bear she is to ensure you get the best deal, make the most informed decisions, and capitalize on every opportunity available in your situation.

When she’s not advocating for her clients, building her skillset, or mentoring new agents to follow in her deep footsteps, you’ll find Malisa in the middle of the action…cheering her girls on from the bleachers or the audience, giving her time to local schools, non-profits and causes, or going above and beyond to make her community and industry better places to be. Need a local recommendation? Ask Malisa to share her faves…she can’t wait to fill you in!

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What's In Your Stack? - Dave Jones

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On March 17, 2021 West + Main Homes hosted a virtual conference featuring many of the Real Estate industry’s most generous, brightest, and amazing professionals from across North America as part of a long-running conference series, Genuine Hustle.

Featuring a wide range of topics, tools + real talk, Luck + Hustle was jam-packed with a full-day of relevant, inspiring, takeaway-filled sessions…and now you can experience them as well.

Watch on Vimeo | Listen on Spotify + Apple + Google or Anchor


What's In Your Stack?

Dave Jones is an Operator/Owner at Windermere Abode. With a specialization in digital video production, Dave powers the content marketing efforts of the brokerage while also managing backoffice operations and logistics that empower the brand and its agents.

Luck + Hustle attendees were treated to the following session from Dave. Listen in as he shares the specific tools in his stack, where his influences come from, and where things are headed.

 

 

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About Dave Jones

Serving the community is a commitment I made to myself 15 years ago. As a former educator and high school principal, I take a service-minded approach to everything I do. I pride myself on being a steady, easy-going and organized presence. I value the relationships I cultivate. I am also a videographer, hiphop junkie, I love all things tech, and I am a certified Hoopaholic. If I am not hoopin' or working out, my time is spent with Anne and our two boys.

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There is No Way to Do This Wrong - Valerie Garcia | Keynote Video/Podcast

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On March 17, 2021 West + Main Homes hosted a virtual conference featuring many of the Real Estate industry’s most generous, brightest, and amazing professionals from across North America as part of a long-running conference series, Genuine Hustle.

Featuring a wide range of topics, tools + real talk, Luck + Hustle was jam-packed with a full-day of relevant, inspiring, takeaway-filled sessions…and now you can experience them as well.

Watch on Vimeo | Listen on Spotify + Apple + Google or Anchor


There is No Way to Do This Wrong

Valerie Garcia is a producer/speaker and expert communicator serving the greater real estate industry, now at 1000watt. With a penchant for surfacing threads everyone needs to hear and a delivery that captivates audiences of all sizes - Valerie is an anchor on the Genuine Hustle stage.

Luck + Hustle attendees were treated to the following session from Valerie. Listen in as she shares seven insights to prep the audience for the rest of the event and the rest of the year.

 

 

Audio only version available on Spotify + Apple + Google or Anchor

 

 

About Valerie Garcia

An over twenty-year career has provided me with a patchwork quilt of experience in leadership, teaching, training, writing, content creation, and public speaking. I am truthy and curious, focused and fun. I have learned that we'll never be perfectly ready to launch that big idea. Often we simply need to jump scared.

I am a speaker, writer, creator, and encourager who has worked with entrepreneurs and businesses to help them grow, improve and overcome fear. I believe that bravery and storytelling can change the way we do business, the way we communicate with our customers, and make us happier people.

I have lived in 4 countries, traveled to 40+ more, and worked with some of the biggest names in corporate Real Estate and continuing education. I love helping risk-takers and people-servers create things that matter. I have a passion for education and I believe everyone can learn to love learning.

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Where Connections Meet Commissions - Alexandria Reed

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On March 17, 2021 West + Main Homes hosted a virtual conference featuring many of the Real Estate industry’s most generous, brightest, and amazing professionals from across North America as part of a long-running conference series, Genuine Hustle.

Featuring a wide range of topics, tools + real talk, Luck + Hustle was jam-packed with a full-day of relevant, inspiring, takeaway-filled sessions…and now you can experience them as well.

Watch on Vimeo | Listen on Spotify + Apple + Google or Anchor


Where Connections Meet Commissions

Alexandria Reed is a Realtor/podcaster/blogger and community leader based at West + Main Homes in Colorado. You can find a showcase of her work on mrsalexandriareed.com. She is the inspiring host of the Gladiate Beautifully podcast and an emerging force in real estate sales.

Luck + Hustle attendees were treated to the following session from Alex. Listen in as she shares the three ways she believes that storytelling bridges the gap of relationships and business.

 

 

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About Alexandria Reed

My story telling comes from several sources including a joyful career in Real Estate, my accessible and inspirational lifestyle website and blog, plus my practical, and refreshingly human podcast, Gladiate Beautifully. Whether I am mentoring other mamas on being resolute and self-compassionate, intentional parents (AND wives AND bosses -because you can be all of it sis!), or staging a home to tell the seller’s story, I get to share in someone else’s journey. When I am exploring a client’s dream for their future place to rest or providing a platform for others like myself to share their stories, I get to open doors for connection. While I hunt down insider deals or offer killer insight to trends, I get to join my sisters as they reconnect to their individuality with style and confidence. In all I do, I hope to serve others and bring a spark of joy into their days.

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Do as I Say Not as I Do: When Brokerages Recruit Like Agents - Alyssa Christensen, Marguerite Martin, and Kevin Mullin

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On March 17, 2021 West + Main Homes hosted a virtual conference featuring many of the Real Estate industry’s most generous, brightest, and amazing professionals from across North America as part of a long-running conference series, Genuine Hustle.

Featuring a wide range of topics, tools + real talk, Luck + Hustle was jam-packed with a full-day of relevant, inspiring, takeaway-filled sessions…and now you can experience them as well.

Watch on Vimeo | Listen on Spotify + Apple + Google or Anchor


Do as I Say Not as I Do: When Brokerages Recruit Like Agents

Alyssa Christensen, Owner & Managing Editor of Home Scribe Creative, is a real estate marketing and content expert helping agents and brands find their best creative selves.

Marguerite Martin, Tacoma Real Estate Agent and Creator of MoveToTacoma.com, is a real estate matchmaker and sought after brokerage consultant with deep industry experience.

Kevin Mullin, Designated Broker and Owner of Windermere Professional Partners, is a leader behind a productive group of agents based in offices throughout Pierce County, Washington.

Luck + Hustle attendees were treated to the following session from the group. Listen in as they share how tips, strategies, and lessons learned about recruiting and retaining great agents.

 

 

Audio only version available on Spotify + Apple + Google or Anchor

 

 

About Alyssa Christensen

I’ve partnered with real estate brokerages, teams, and single agents. From developing in-depth 12-month content strategies that will steer your marketing plan to diving into the nitty gritty of exactly how to best distribute your latest video, I can help you build your online presence from the ground up or jump in to help you refresh and refine. I’m also the co-creator of Mastering the Art of Community Marketing, an e-course that I developed with Marguerite Martin.

About Marguerite Martin

Marguerite is the creator of MovetoTacoma.com, a website that helps people find their place in the City of Destiny. Marguerite is 100% focused on referring clients to other real estate agents, a hybrid version of the real estate business model she calls Matchmaking. She’s on sabbatical running her business from Portland, OR.

About Kevin Mullin

As the Designated Broker of the Firm, Kevin Mullin is constantly working with the members of Windermere Professional Partners to uphold their values of collaboration, professionalism and intelligence. Kevin loves the fact that WPP measures success by the level of customer satisfaction (not the number of homes sold), gives back the communities that we serve, and is very committed serving the needs of our REALTOR® customers and their clients. Our organization is authentic in its concern about each other as people first while providing a business platform to meet each person’s individual needs, and Kevin strives to keep this at the forefront of our day-to-day operations! As we like to say, “It is never about the house!” 

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Google My What? SEO Hacks to Get Your Website Ranked - Melanie Piche

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On March 17, 2021 West + Main Homes hosted a virtual conference featuring many of the Real Estate industry’s most generous, brightest, and amazing professionals from across North America as part of a long-running conference series, Genuine Hustle.

Featuring a wide range of topics, tools + real talk, Luck + Hustle was jam-packed with a full-day of relevant, inspiring, takeaway-filled sessions…and now you can experience them as well.

Watch on Vimeo | Listen on Spotify + Apple + Google or Anchor


Google My What? SEO Hacks to Get Your Website Ranked

Melanie Piche, broker/owner of the BREL team, leads a top-producing firm in Toronto and is a content marketing and real estate advertising powerhouse. She specializes in websites, digital ads, platform distribution, and systems that keep her team engaged and converting.

Luck + Hustle attendees were treated to the following session from Melanie. Listen in as she shares how to get the most out of Google My Business and other digital strategies.

 

 

Audio only version available on Spotify + Apple + Google or Anchor

 

 

About Melanie Piche

Melanie is a Broker/Owner at the BREL team at Bspoke Realty Inc. Obsessed with digital marketing, social media and SEO, she’s on a quest to elevate the real estate industry’s reputation beyond fridge magnets, same-same marketing and questionable ethics and stereotypes. Her decade of HR experience in the ad industry lends itself well to her current responsibilities overseeing the BREL team’s marketing and coaching the BREL agents.

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The Power of 3’s in Marketing, Design + Life - Madie Linder

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On March 17, 2021 West + Main Homes hosted a virtual conference featuring many of the Real Estate industry’s most generous, brightest, and amazing professionals from across North America as part of a long-running conference series, Genuine Hustle.

Featuring a wide range of topics, tools + real talk, Luck + Hustle was jam-packed with a full-day of relevant, inspiring, takeaway-filled sessions…and now you can experience them as well.

Watch on Vimeo | Listen on Spotify + Apple + Google or Anchor


The Power of 3’s in Marketing, Design + Life

Madie Linder, co-founder and Creative Director for West + Main Homes, is the inspiring visual mastermind of the brokerage. From logos and graphics to development launches and a new bespoke lifestyle magazine co-branded to the agents - Madie always delivers the goods.

Luck + Hustle attendees were treated to the following session from Madie. Listen in as she shares how to keep things simple and fresh along with some tactical design advice for everyone.

 

 

Audio only version available on Spotify + Apple + Google or Anchor

 

 

About Madie Linder

Colorado native Madeline Linder combines over 12 years of branding and design experience with her love for real estate as both Brand Manager and Realtor at West + Main Homes. An all-around Colorado girl, Madeline grew up in Gunnison, and has a degree in Advertising from the University of Colorado in Boulder. Following college, Madeline opened her graphic and web design company, Grace and Grey, in 2013 while living in Denver’s RINO neighborhood and has been carefully curating brands and nurturing a passion for architecture and decorating ever since.

Madeline now proudly lives in the Applewood neighborhood with her husband Eric, where they are slowly renovating their home room by room, all the while chasing their adorable son George and mischievous goldendoodles, Loaf and Lucy. When Madie isn’t showing people homes in the Denver area communities that she loves, you might find her fly-fishing, perusing her favorite boutiques, or checking out the latest hot foodie destination.

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It Takes A Village - Seth Price: Agent Happiness is Not a Solo Endeavor - Keynote Video/Podcast

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On March 17, 2021 West + Main Homes hosted a virtual conference featuring many of the Real Estate industry’s most generous, brightest, and amazing professionals from across North America as part of a long-running conference series, Genuine Hustle.

Featuring a wide range of topics, tools + real talk, Luck + Hustle was jam-packed with a full-day of relevant, inspiring, takeaway-filled sessions…and now you can experience them as well.

Watch on Vimeo | Listen on Spotify + Apple + Google or Anchor


It Takes A Village: Agent Happiness is Not a Solo Endeavor

Seth Price, VP of Creative for Placester, is one of the Real Estate industry’s foremost experts. With a deep knowledge of the industry, and a long history in its tech space, Seth is an anchor on the Genuine Hustle stage.

Luck + Hustle attendees were treated to the following keynote from Seth, which received rave reviews from the audience…you’re going to want to put this one on replay, play it at your office meeting, or revisit it when you’re struggling. Enjoy.

 

 

Audio only version available on Spotify + Apple + Google or Anchor

 

 

About Seth Price

Seth Price author, speaker, and evangelist is a branding expert dedicated to empowering personal brands to lead meaningful businesses and turning recognition into revenue.

If you’re in business today, your most important job is to be head marketer for the brand called you. Whether you’re an entrepreneur, aspiring professional, seasoned executive or business-minded creative. You have a brand you can’t afford to ignore.

He speaks regularly about “Personal Branding and Digital Marketing as a success accelerator.” to sales and marketing professionals all over the country. 

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Easiest Way to Work With Difficult Clients? Don’t!

If you’re a real estate agent for long enough, odds are, you’ll deal with an aggravating or difficult client or two at some point. These difficult clients can suck up all your energy and steal your time from other clients who may be more profitable and enjoyable to work with.

The easiest way to work with difficult clients is actually not to work with them at all. Here, we’ll discuss both strategies for weeding them out of your client base in the first place, as well as dealing with them if you find yourself in a sticky situation.

Pre-screen

Just as buyers and sellers are encouraged to interview several real estate agents to learn things from personality fit to commission rate prior to making their decision, so should agents interview potential clients. The goal is a win-win for both client and agent, and not all groupings are a great fit.

Just because a client asks for you to work on their behalf doesn’t mean you should immediately accept. First, sit down with any prospective clients and discuss their needs and challenges. You should be able to get a good feeling about whether personalities are a good fit and if you’ll help the client—or whether you should part ways before moving forward.

Some clients may not be serious, and if you’re a busy agent, this could mean wasting your time when you could be working with one who is ready to buy or sell now. Others may be too picky, have unrealistic expectations, or expect you to devote all of your time to their needs. With these types of clients, it is usually best to move on.

Set expectations early

If you’ve decided a potential client is a good fit, it’s time to have a frank discussion about what can be expected on both sides. Never oversell you or your services (or the market, for that matter), just to land a client.

Instead, explain exactly what you’ll provide, when you’ll be available to them, and what you expect to be paid in return. Be sure to also clue them in on what you’ll need from them in order for you to do your job well and do your best at buying or selling their home. Here’s where you can also educate them on the process of buying or selling their home so there will be no surprises. Briefly review the steps they’ll go through and how you’ll help them along the way. This can go a long way in avoiding a difficult client!

Also, set expectations about the housing market and what prices and time frame they can expect when buying or selling. If you’re working with a buyer in a seller’s market, share this with them and let them know they may need to be willing to offer above asking price with few stipulations to win a home in this market.

In all these areas, it’s important to be upfront and transparent with the process. One of the more common reasons a difficult client is difficult is because they feel an agent didn’t hold up their end of the deal or they had unrealistic expectations of your services.

Listen and find solutions

Both in your screening and future meetings with a client, listen carefully to what they have to say. It can be easy to try to anticipate what they want or try to step in too soon with your expertise, but let them explain their needs in their own terms—then ask questions to clarify.

It can be easy to assume that someone who wants “a big yard” would be over the moon about an acreage, but maybe they’re from Chicago, where simply a plot with enough space for a garden would suffice. Also take a look at their life situation—a seller may be a difficult client because they’re going through a nasty divorce. You can help them by showing empathy and keeping the process quick.

If you’re working with a buyer, you may not be able to check off all the boxes on their wishlist. When meeting with them, listen to find which items are priorities and which would simply be nice to have. This can help you avoid unnecessary showings and reduce frustrations on their end of looking at homes they’re not remotely interested in. It’s also likely that a buyer’s wants will change as the search process goes on — as they say, “buyers are liars.” By listening closely, you may be able to tell when these wants have shifted and effectively reframe their search.

The same goes with a seller. A seller may say they want a certain price for their home that you think is too high. But — by listening closely — you may find they’re stressed and strapped for cash after purchasing their new home. Your job is to listen and find solutions. Instead of listing the home too high, you may get them to opt for selling their home as-is instead, saving them the upfront cost of repairs, while still getting a decent price for their home.

Breaking up is hard to do

Simply put, sometimes, a client isn’t worth the money you’d make as their agent.

If all else fails, it’s also okay to break up with your client and go your separate ways. Sometimes a difficult client can be unavoidable or unanticipated and you may not learn it’s not a good fit until later on in the process.

One of the most common reasons for a breakup is because a seller insists on listing their home at a higher asking price than the agent suggests. But, it could also be a client demanding too much of your time and not making any offers, or a buyer who is unable to accept the realities of a cut-throat seller’s market.

Although it may feel like a negative, ending a client-agent relationship may, in fact, be a win-win for both. If one side is unhappy, the other side probably is, too. If you do decide to stop working with a client, be honest and firm. You may even recommend agents who would better suit their needs.

Document any conversations in writing so parties have it as a point of reference. You have likely signed an exclusivity agreement of some form, so putting this termination of your relationship in writing will avoid any confusion on the issue in the future. At that point, the client may find an agent who is a better fit, and you’ll hopefully leave with your reputation intact.

Access more great info like this at Real Trends.


FHFA extends multifamily forbearance through June 30

FHFA extends multifamily forbearance through June 30

Multifamily property owners who are struggling to make mortgage payments due to the coronavirus pandemic now have a reprieve through the end of June for mortgages backed by Fannie Mae and Freddie Mac, the Federal Housing Finance Agency announced on Friday.

Forbearance options for multifamily mortgages backed by the GSEs were set to expire on Mar. 31, but the FHFA has extended that till June 30, 2021, provided landlords are also extending benefits to their renters. Landlords must:

  • Inform tenants in writing about tenant protections available during the property owner’s forbearance and repayment periods; and

  • Agree not to evict tenants solely for the nonpayment of rent while the property is in forbearance.

Eligible landlords must also:

  • Allow the tenant flexibility to repay back rent over time and not in a lump sum;

  • Not charge the tenant late fees or penalties for non-payment of rent; and

  • Give the tenant at least a 30-day notice to vacate

“COVID-19 continues to financially impact Americans across the country, thereby hindering many tenants’ ability to pay their rent,” said FHFA Director Mark Calabria. “To help tenants in financial distress and property owners, FHFA is extending the multifamily COVID-19 forbearance and tenant protections through the end of June 2021.”

The FHFA’s multifamily extension now aligns its expiration with its single-family housing forbearance request date also set to end June 30, 2021. However, single-family borrowers have the option to potentially forgo mortgage payments for up to 18 months.

As of Feb. 22, the Mortgage Bankers Association estimates 2.6 million homeowners are still in some form of forbearance. The MBA reported on Monday that the portfolios of Fannie Mae and Freddie Mac held at 2.97% forbearance volume and the GSEs have consistently seen lower forbearance rates than other owners of mortgages during the pandemic.

Based on the rate of improvement to date, Black Knight estimates there could be more than 2.5 million active forbearance plans remaining at the end of March 2021, when the first wave of plans reaches their 12-month expirations.

However, the limitations of survey data are particularly apparent in the rental market space, which lacks real-time data and has fewer data in general, the Urban Institute noted. According to the Washington D.C. based think-tank, the data sets available tend to show a higher share of renters missing rental payments than the administrative data show, suggesting that the survey results need to be interpreted with caution.

“It is unclear whether the Biden administration’s $25 billion of additional rental assistance is significant for renters, who have been hit harder by the pandemic than homeowners,” the institute said.

As for single-family borrowers, safety measures such as the loss mitigation waterfall and home equity buffer are expected to protect even the riskier homeowners in forbearance from foreclosure.


All-Day Open Houses - How to Manage High Showing Demand

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Late last week, some of the West + Main team were in the office, and Managing Broker Alex Swanson was preparing a new listing to go Active.

He was DREADING the next few days - and knew that as soon as the property went Active, agents would be scrambling to secure a 15-minute showing reservation for their Buyers. Then, when those filled up (likely within a few minutes) he’d start getting calls from agents trying to squeeze/bribe/threaten their way in…and the rest of the weekend would be filled with non-stop calls: questions about the property, requests for information about the status, about how many offers were in, and complaints about agents who weren’t adhering to the showing schedule…sigh.

We were thinking, there has to be a better way.

So, we tried something new...instead of a limited number of 15-minute showing times on Saturday, we hosted a first-come, first-served all-day Open House for this fresh listing in Hutchinson Heights to make sure that everyone who wanted to had a chance to tour it.

We said….”Bring your agent, or just come on by...please remember your mask + gloves as we follow all Covid protocol, and be first in line to see this wonderful home. The door will be open at 9, and we can’t wait to see you!”

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We’re happy to report, it was a success!

We had 2 agents on each 2-hour shift, one inside managing flow and sanitizing, the other outside signing people in for Covid contract tracing. (We always require 2 people at Open House's for safety reasons anyway.)

Directing folks in the front door, out the side door, one group inside at a time - it worked very smoothly, way more people had an opportunity to tour the property than if there were limited, non-overlapping 15-minute showings. Plus West + Main agents had the opportunity to meet all of the awesome buyers (and sometimes their agents if they are with them).


We asked our Open House agents:

How was the vibe? Was everyone nice? Did people have to wait long to get in?

”We didn’t have anyone waiting a long time to come in. Groups on average were staying about 10 minutes. All the agents that came through were very nice.”

”I think earlier advertising def would have helped to get even more people through! The longest we had people wait was maybe 10 minutes, but we were setting expectations early on with timing. Not one agent complained about not being able to schedule a showing. And I just had my second sign call from my (OH signs) and that NEVER happens when I do OH's for 2-3 hours.”

”We were only asked by one agent why we were doing it this way, but once we explained why we were holding an open all day she was all for it!”

”We’ve had two groups wait outside for maybe 5 minutes max. And yes groups are staying inside for 10 minutes or less. Just kind of showing themselves around and then taking off!”

From Alex: “Not as many whiny calls from agents as expected-actually mostly positive feedback that it was a great approach to buyer access!”

If you all had been bringing buyers through, would you have been happy/satisfied with this setup?

”100% Especially if you have several showings in the morning on one side of town and then another one on the other side of town (due to scheduling conflicts and being able to get the time slot that we want) I would have been fine sending my buyers to the all day open house out of convenience. Not more stressful at all.

”I personally like this setup. It takes so much pressure off. Your buyers can walk through at their convenience, and not have to worry about not being able to see a home they really like because of time constraints, or fear that they won’t be able to see it at because of showing unavailability.”


Offers started coming in early Saturday afternoon, and a full-day of regularly scheduled 15-minute reserved showing times were available all day on Sunday.

Pro Tips:

+ Start marketing the Open House early in the week so that people can plan ahead.

+ Have 2 sign-in sheets: 1 for unrepresented Buyers, and one for Realtors who are there with their clients (this is important for contract tracing and for follow-up and announcements, since they aren’t entered in ShowingTime - but…bonus…you can email them for free!)

+ Expect more buyers with their Realtors in the morning, and unrepresented folks later in the day.

+ If you have a really hot listing, think about how you’ll keep people happy while they are in line…bottled water, small packaged snacks, etc would be a nice touch.


We will definitely be offering this option to West + Main clients who are listing their homes going forward, as we think it solves a lot of what are common problems, especially lately, with record-low inventory and constantly increasing demand:

+ Less reliance on ShowingTime - if the system goes down due to heavy usage, no problem!

+ Less stressful for everyone - guaranteed chance to see the home even if you didn’t stay up until midnight to try and get a time slot as soon as it went Active.

+ More Open House opportunities for agents in a safe and well-managed environment.

+ Access for everyone - from a Fair Housing viewpoint, this system absolutely makes sense in the most transparent way…everyone is welcome, no one gets to jump the line.

Imagine if this becomes common practice across our markets…as a Buyer Agent, you’ll be able to just have a list of Open Houses to visit - or to send your clients to…with plenty of time to stop for a leisurely coffee/bathroom break without the stress of missing your silly 15-minute window. As a Listing Agent, you’ll be able to expose the property to the greatest number of interested parties in a safe + secure manner.

Sounds dreamy, right? It’s worth a try!

Let us know if you have questions or want to collaborate!

Generation Y Marketing: How to Appeal to this Generation of Homebuyers

In the last five years, Generation Y—more commonly known as millennials—have become the majority of today’s homebuyers. Whether you are a new agent or a seasoned broker, marketing to this group is vital for success.

The first step to appealing to this generation is understanding their place in the current market. According to the National Association of REALTORS® Home Buyers and Sellers Generational Trends Report 2020, millennials made up 36% of the buyers share last year. Boomers came in a close second at 33%, followed by Gen Xers at 23%. It was also reported that 86% of younger millennials and 52% of older millennials were first-time homebuyers, the largest of all generational groups.

When it comes to shopping for a home, this generation is tech-savvy, utilizing online listing services and social media in their home search. In fact, 83% of millennials used the internet to search for properties as their first step in the home-buying process. This is why your online presence and a millennial-focused marketing strategy should be your top priority.

For agents who are looking to build their lead generation and take on the most prominent group in the market today, there are many ways you can appeal to this new generation of homebuyers.

Keep Up With the Latest Technology
From video to virtual reality, millennials are obsessed with the newest and latest tech available. For those who are searching for new homes—and have every search option at their fingertips—finding a real estate agent who utilizes these tools is a priority. Though some older millennials will take a reference from family and friends, most young millennials will only reach out about a property after seeing it online, with photos being the most important feature. Be sure to hire a professional photographer and consider offering virtual tours of your listings, including aerial shots using drones. This will allow your potential clients to tour your properties anytime, anywhere and on their schedule.

Be Accessible On- and Offline
With a generation that depends on instant gratification, it is important to be accessible to these clients at almost any time of the day. Of course, social media is a great tool when it comes to constant communication, as you can respond to comments, questions and inquiries immediately. However, social media is not the only form of communication. Be prepared to respond to texts, calls and emails, as well as meeting on video calls. Because so many in this generation are shaping their work and home lives to fit their lifestyle, a traditional nine-to-five schedule may not work for them. However, realistically, being available 24/7 is impossible. Consider hiring a virtual assistant to help with overnight inquiries, use an AI chatbot to answer frequently asked questions or even put together a reference guide that clients and leads can easily download for reference on your off-hours.

Share Positive Reviews and Testimonials 
No matter how much you choose to boast about yourself and your business success, most millennials will only work with someone they can trust and who they feel is authentic. To showcase that you are trustworthy, consider sharing reviews and testimonials from previous clients who can offer these potential leads many reasons why you will be the right agent to work with. Of course, you want to be sure to grab—and keep—their attention. Because video is the most viewed form of content online, ask your former clients if they could record their testimonials and get permission to share across your social media or on your website. This will not only illustrate your ability as an agent, but will also come across to this generation as genuine and authentic, which, in this day and age, is vital for any business success.

Use Social Media Strategically 
Because many millennials aren’t sitting at home reading a newspaper, your online presence is essential. If you haven’t already, be sure to incorporate social media into your marketing strategy as soon as possible. Though many agents already utilize these platforms, there are still many who do not use it to its full potential. The content you share must be relevant, educational and entertaining to this group, and for this generation especially, it is important to understand the type of content you share on each platform. For example, Facebook and LinkedIn are both great platforms to share videos, especially those glowing testimonials, as well as educational articles, such as the content you will find through RISMedia’s ACESocial. Instagram, on the other hand, is all about visuals. Whether you post a virtual tour of a property or photos of a listing with superior staging and styling, be sure the post is visually appealing. When done right, social media can be your business’s best friend.

As millennials continue to grow as the top homebuyers in today’s market, so should your marketing strategy. Though you may have to put a little more thought and time into your online marketing strategy, it will be worth the effort to gain a millennial client base. This is a powerful target market who are constantly looking to connect and learn. So if you’re looking to take your business into the future with success, meaningful relationships and opportunities for more leads and transactions from the most prominent group in the market, be sure your marketing appeals to the millennial generation.

Thanks to our partners at RIS Media for this information!


Why Cool Real Estate Agents Should Register for Luck + Hustle on March 17th

 
 

“Speaking of which, can I confirm you, or are you bailing?! Hellooooo”

This is one of the first messages I ever received from Stacie Staub. If you've been lucky enough to collaborate or work with her, then you know the kind of energy behind her writing is genuine and real. There is a magnetism and excitement around everything she’s involved with.

I had unwittingly committed to speaking at the 2015 inaugural event in Denver without approval or a plan and asked her if it’d be ok if my slides were turned in at the last minute. 

“Of course! AND I am going to make up all of this and you can just adapt your shit to fit in.”

Genuine Hustle is grassroots and decentralized. It belongs to everyone and has changed shape through the years. But if it had a heartbeat or a melody - it shares its signature with hers. 


 

Hear the origin story on Spotify, Apple, & Anchor

Learn about the values of the Hustle community and the opportunities of participating. Most importantly, it is a time for you to meet peers and colleagues, and consider how to explore and curate your intellectual and personal interests based on our coursework.

 

Uncertainty that would make other organizers nervous is a feature that attracts people to this one. Speakers are sourced directly from the attendee list. The agenda isn’t announced until most of the tickets are sold. Think intimate potluck dinner with friends instead of arena rock.

“But my goal is to keep sales off the stage, deliver valuable content and not make a dime 😉”

It was ultimately the promise of this kind of atmosphere that won me over and I’ve proudly attended, presented, and helped produce a number of these. You don’t have to tell us that you’re tired of staring at tiny little squares on webinar calls, but we promise this will be special.

While new speakers and everyday agents find their way to the stage at every Genuine Hustle, we are excited to count on mainstays like Valerie Garcia and Seth Price to anchor this one.

These are just a few examples of the kind of powerful information shared at previous events:

  • Get Your Groove Back if Things Falls Apart & Move Into Your Zone of Genius

  • Intersecting Paths: The Tangled Knot of Race, Class, Education & Real Estate

  • Why Am I Waiting for Permission to Make My Idea Happen?

  • Selling Real Estate While Dealing With Depression

  • Setting Boundaries + Avoiding Burnout - It's All About Self-Care

  • You've Got Mail: Everything I Have Learned From 3+ Years of eNewsletters

Luck + Hustle is an all-day online event featuring keynotes in the morning followed by a group lunch. The afternoon is split into agent/broker tracks with a happy hour to wind down. 

Yes, it will be recorded for those wanting to watch sessions later. Attend live for maximum fun.

In the coming days we’ll begin announcing speakers and finalizing the schedule. We hope this is the last digital-exclusive event we have to do. Genuine Hustle is coming to Atlanta next!

West + Main Homes is excited to host the 7th part of the series on 3/17/21: Luck + Hustle ☘️.

- Greg Fischer, CTO and Managing Broker at West + Main Homes


 

Further Reading & Background

  • Genuine Hustle Website - link
    Get caught up on everything you need to know and register for Luck + Hustle

  • Genuine Hustle Agendas From Previous Events - link
    See the organizers from other events and take a peek at previous agendas

  • Genuine Hustle Academy - link
    Recorded events from the Summer of 2020 you can view anytime for free

  • Genuine Hustle Boise 2019 Recap - link
    Alyssa Christensen of Home Scribe Creative

  • Simplify Your Stack + Buy Back Your Time - link
    Recorded short session from yours truly at the Boise event

  • Genuine Hustle Raleigh 2017 Recap - link
    Courtesy of Relola

  • YouTube Recording of Genuine Hustle Tacoma - link
    Recorded presentations from the Tacoma event including Nate Bowling’s impactful talk

  • Genuine Hustle Tacoma 2016 Recap - link
    Alyssa Christensen of Home Scribe Creative

 

How to Write an Appraisal Gap That Protects Your Clients

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If you haven't yet seen it, please take 8 minutes + 34 seconds to watch this episode of Legal Bites from the Colorado Association of Realtors.

https://youtu.be/IrdJ35p9wQQ

Scott Peterson talks about how the Appraisal Gap language that can lead to problems is often one-sided: requiring the Buyer to bring extra cash if the appraisal comes in low, but not requiring the Seller to lower the purchase price in order to match the appraisal. (Great if you're the Seller, not so much if you have the Buyer, right?)Please take extra care when writing/using these clauses, make sure that your client thoroughly understands the Appraisal Gap, however it's written, and let us know if you have questions!

West + Main Announces Luck + Hustle Conference, Registration Now Open

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Luck + Hustle will be presented on March 17th by West + Main Homes as part of the Genuine Hustle event series.

Genuine Hustle is a grassroots event. You won't find fancy speakers, sales pitches, or vendors on stage. Genuine Hustle is real people, doing real things, sharing what they know.

Why Luck + Hustle?

Every Genuine Hustle has had a theme. This time, we're focusing on the magical combination of intentional hustling and the attraction of good fortune – if you can't see the rainbow through the rain, you have to just trust that it's there – waiting for you to find it.

What it’s all about

The Genuine Hustle conference series, which was established in 2015 as a way for agents to come together and learn from the best active Real Estate professionals in North America. What started as a day-long workshop serving agents in the Denver area quickly grew to a "traveling" network of Genuine Hustle fans, many of whom have attended multiple GH events.

Mastermind groups, referral networks, support tribes and most importantly friendships have been formed by the Genuine Hustle culture...and as we all learn to navigate an ever-evolving new world and working landscape, these have become more important than ever.

Of course, we are all hoping to get together soon...hopefully in Atlanta. But, with so many unknowns, the team behind Genuine Hustle is excited to announce the launch of Luck + Hustle on March 17th. An casual yet casual fast-paced places to learn, share and grow together and we can't wait for you to be part of it.

Court throws out pocket listing lawsuit against NAR and MLSs

Court throws out pocket listing lawsuit against NAR and MLSs

Judge says ThePLS.com failed to plausibly allege the National Association of Realtors' Clear Cooperation Policy harms competition and consumers. To the contrary, the policy has 'some plainly pro-competitive aspects’

A federal court has permanently tossed an antitrust lawsuit filed by a former pocket listing service against the National Association of Realtors and three of the largest multiple listing services in the country, finding that the plaintiff’s arguments are so flawed that the case cannot be saved.

In May 2020, The PLS, formerly a private listing network for real estate agents, filed a federal antitrust lawsuit against NAR and the California Regional MLS (CRMLS), Bright MLS and Midwest Real Estate Data (MRED) over a policy designed to curb pocket listings.

The suit alleged the defendants had violated the federal Sherman Antitrust Act and California’s Cartwright Act for adopting the Clear Cooperation Policy, also known as MLS Policy Statement 8.0, which requires listing brokers to submit a listing to their MLS within one business day of marketing a property to the public.

Office exclusives, or listings marketed entirely within a brokerage without submitting them to an MLS, are exempt from the policy. Some real estate brokers have threatened mutiny over the office exclusives exception to the Clear Cooperation Policy, which they argue inadvertently benefits large, national brokerages at the expense of smaller, independent brokerages.

The controversial rule is meant to effectively end the growing practice of publicizing listings for days or weeks without making them universally available to other agents, in part to address fair housing concerns. The Clear Cooperation Policy went into effect on January 1, 2020, and its implementation deadline was May 1, 2020. Some MLSs have instituted hefty fines to enforce it.

In August, NAR and the MLSs struck back with motions to dismiss The PLS’s lawsuit, arguing that antitrust laws do not exist to protect competitors, but rather consumers and competition, and PLS had not shown that the Clear Cooperation Policy harmed either.

In a Feb. 3 opinion, U.S. District Judge John W. Holcomb agreed with the defendants that, while The PLS had alleged facts showing harm to its own business, the company did not plausibly allege harm to competition and consumers.

“On its face, the Clear Cooperation Policy does not preclude real estate professionals from offering pocket listing services, nor does it preclude them from marketing their listings on PLS,” Holcomb wrote.

“Furthermore, there is no plausible inference from the alleged facts that the Clear Cooperation Policy has any such restrictive effect on the output of brokerage services to consumers. PLS does not allege any facts to show that real estate professionals have stopped (or will stop) offering pocket listings, or other types of listing services, when those services are demanded by consumers.

“To the contrary, sellers who desire to avoid listing their properties on an MLS may do so, for example, by working with an NAR-affiliated MLS member through the office exclusive exception or by engaging a real estate professional who does not belong to an NAR-affiliated MLS.”

Moreover, Holcomb pointed out that the Clear Cooperation Policy does not prevent agents from marketing pocket listings as they previously had: agent to agent — either in person, through phone calls or by email.

“Furthermore, the Clear Cooperation Policy does not proscribe real estate professionals from making a choice about the listing network platforms in which they choose to participate,” Holcomb said. “Of equal importance, consumers are not deprived of any choice in products or services.”

Rather, even accepting The PLS’s allegations as true, the policy has “some plainly pro-competitive aspects,” according to Holcomb.

“The Clear Cooperation Policy requires listings that are publicized by a member of an NAR-affiliated MLS to be reciprocally listed on an MLS for exposure to other MLS members,” he wrote.

“This means that all MLS members have access to information about listings that are publicly marketed by other MLS members, which ultimately promotes competition among real estate professionals and home sellers and buyers.

“Basic economics dictates that increased information about market conditions stimulates more competition among real estate professionals, whose goal is, at least in part, to match a buyer and a seller as quickly and efficiently as possible. This effect minimizes transaction costs. Consumers also have access to more information regarding market conditions, enabling them to make better informed choices about the bundle of real estate brokerage services that will best serve their needs.”

Importantly, given some pushback among brokers to the policy’s office exclusives exception, Holcomb said that particular exception “is significant.”

“PLS alleges that the presence of large brokerages operating across the nation increased demand for a nationwide listing network,” he wrote. “Surely, then, marketing a private listing within a large nationwide brokerage under the office exclusive exception provides significant exposure of the property in an off-MLS setting.

“This is important in evaluating whether the Clear Cooperation Policy has the plausible effect of reducing output of services to consumers. It does not.”

The PLS also failed to allege a plausible injury to participants on both sides of the real estate market — not just to sellers, but also to buyers, according to Holcomb.

“It is, perhaps, telling that PLS’s allegations focus almost entirely on home sellers,” he wrote. “PLS makes no allegations regarding any demand for pocket listings by home buyers, no allegations explaining how pocket listings are beneficial to home buyers, and no allegations regarding how the Clear Cooperation Policy harms home buyers.

“PLS’s failure to address the buyer’s side of the market is not surprising given that the alleged inherent advantages of a pocket listing — e.g., increased privacy and security for a seller to market his home without the wide exposure of the MLS and the avoidance of the stigma from listing and then delisting a property from the MLS — appear to benefit the seller, almost exclusively.

“In contrast, home buyers stand to benefit from an increase in available information about the market (which increases price competition), not from a reduction in the provision of such information.”

Holcomb dismissed the case with prejudice, or permanently, and without leave to amend. “In view of the fundamental problems with PLS’s theory of antitrust injury discussed above, the Court finds that the complaint cannot be saved by amendment,” he wrote.

Last month, NAR and the MLSs filed a motion stay discovery in the case until the court decided whether or not to dismiss the suit. With this week’s order, Holcomb denied that motion as moot due to the dismissal.

In an emailed statement, NAR’s vice president of communications, Mantill Williams, said the 1.4 million-member trade group was “very pleased” with the court’s ruling.

“This outcome further emphasizes that the MLS system creates competitive, efficient markets that benefit home buyers and sellers alike,” Williams said. “In November 2019, NAR determined that the Clear Cooperation Policy (CCP) was needed as a crucial protection for consumers and it was overwhelmingly adopted.”

NAR is still fighting another antitrust lawsuit against the Clear Cooperation Policy brought by another pocket listing service, Top Agent Network, though in July a court denied TAN’s motion for a preliminary injunction against the policy.

“We look forward to reaching the same outcome in the other, similar lawsuit against the CCP,” Williams said.

Keep reading on Inman News.


If you're a Realtor who is exploring new career opportunities, or if you think that West + Main Homes might be a good fit for you, Contact Us or Email Us.

How Real Estate Agents Can Create Off-Market Transactions

How Real Estate Agents Can Create Off-Market Transactions

Written by Larry Kendall for Real Trends

How do you get transactions when there isn’t any inventory? Creative sales associates know how. 

2021 looks to be a strong real estate market with rising prices and low interest rates. Right now, the only headwind seems to be a shortage of inventory in many markets. How do we close transactions when there isn’t enough inventory? The most creative sales associates are what I call Puzzle Makers. They create off-market transactions.  

What’s An Off-Market Transaction?

To clarify, an off-market transaction is NOT a listing that is being held off the market. It is a transaction that does not exist in the normal marketplace. Off-market transactions consist of sellers who want to sell but are not on the market, and buyers who want to buy but are not actively looking. How do you find these parties and match them up? That is the magic of the puzzle makers. One of the best puzzle makers in our office creates about 12 off-market transactions every year. I asked her to share her secret sauce. Here’s what she said, “The key is knowing your people’s dreams. Knowing their pain and their pleasure and then helping them get from the life they have to the life they dream about. This may require going out and finding a home for them that is not on the market. The key is the depth of your relationship with them.”  

Three Groups of Magic Questions

“How does this work, specifically?” I asked. “How do you discover their pain, pleasure, and dreams?” She offered three groups of magic questions.  

F.O.R.D. questions. Here are the questions and some recent responses during the pandemic:

  • Family. “How’s the family?”
    Response: “We are doing OK, although we are struggling with homeschooling. Our house is not set up for a classroom.”

  • Occupation. “How’s work?”
    Response: “Both of us are working from home right now. It’s a challenge not having a home office—especially with the kids at home all day.”

  • Recreation. “What are you doing for fun?”
    Response: “Not much. We can’t watch live sports or go to restaurants and church. About the only thing we can do is walk, and we are not really in a very walkable neighborhood.

  • Dreams. “If you could wave a magic wand and have your home just the way you want it, tell me about that.”
    Response: “We would have a bigger house with two home offices and a work-out area. We would be in a neighborhood with open space and a walkable environment.”

    Other questions:
    “With today’s low interest rates, have your thought about doing this sooner than later?”
    Response: “Yeah we have, but we don’t want to put our home on the market until we find our new home, and there’s not much to pick from right now.”

    “If I can find you a home that fits what you are looking for, would you take a look at it?”
    Response: Well, we really aren’t in the market right now.”
    Puzzle Maker response: “Sure. You don’t need to buy but you always need to look. There’s no harm in looking.”
    Response: “I guess when you put it that way, we’ll take a look at it.”

The Mechanics: How do you put an off-market transaction together? There are a number of ways:

  • They solve it. It’s amazing what happens when buyers get the bug to move and find a home they love. They suddenly find ways to make it happen. They discover extra cash or a bridge loan/HELOC that doesn’t require them to sell their house first. Or, they decide to keep their house as an investment property.

  • An experienced puzzle maker often already has the potential buyer for their house in mind. Puzzle makers are masters at putting “chains of transactions” together.

  • Does your company offer a guaranteed sales plan? This is where your company guarantees the sale of their current home. Many companies are developing these plans due to the marketplace need plus the competition from iBuyers.

  • Enroll iBuyers to help sell their existing home. Don’t be afraid of iBuyers. Use them as a resource to help your clients. Be proactive. Take control of the situation and orchestrate the iBuyer offers.

Here’s the bottom line: We get paid to help people go from the lives they have to the lives they dream about. The creative puzzle makers are masters of helping people make it happen.


We are looking forward to providing West + Main agents, along with the greater Real Estate community with valuable content and opportunities in 2021…and we’ve already started planning!

Bookmark our calendar at LearnAtWestAndMain.com - it’s constantly being updated!

Check out a few popular replays!

See what we are planning for Q1 21.

Ready to grow your business the West + Main way? We’re hiring!

How to Find Unconventional Homes for Real Estate Buyers

How to Find Unconventional Homes for Real Estate Buyers

Real estate can be a highly competitive business, and that goes double when inventory is low. So how can a real estate agent expand available offerings to clients? By scouting out unusual homes from unconventional sources. These properties might include: 

  • Tiny homes

  • Converted churches, schools etc.

  • Off-grid homes

  • Historic homes

  • Kit homes

  • Container homes

  • Extreme fixer-uppers

Although some properties in these categories aren’t considered real estate, many are. And becoming the go-to agent for unusual properties can help you stand apart from other agents. To get there from here, you need to learn where these properties are, how they are financed, and who wants them.

Advantages of Selling Unique Homes

Unique homes represent inventory that most agents overlook. Knowing where they are and being the resource for hungry homebuyers can give you an advantage or two over your competition.

  • Unique homes lend themselves to great social media campaigns because they are fun to read about and interesting to look at. Promote these homes to boost your visibility.

  • Unique homes are popular with millennial first-time buyers, a huge market segment.

  • Investors make great clients because they buy and sell much more often than occupying buyers. And investors are discovering the great potential of tiny homes and kit homes.

Of course, there are disadvantages. Financing is harder to come by, and prices (and commissions) are often lower. But these buyers are likely to move up eventually, and moving a bunch of cheap homes can pay off later in the form of a larger, loyal client base.

Unique Homes: Real Estate Versus Personal Property

Obviously, as a real estate agent, you don’t benefit from selling a home on wheels or other personal property (although you can sell the lot on which it rests and receive a commission for this). Unique homes only benefit you if they are legally classified as real estate.

If the home is built in compliance with the building codes for single-family homes, it can be financed just like any other single-family home. It must also be taxed as real estate, not as a vehicle. You can determine this easily enough by checking your county assessor’s website.

One way to take advantage of the tiny, container, and kit house trends is to solicit buildable lots to sell and promote those that would be perfect for a unique home. Include pictures of these homes and information about finding a builder and financing. Lot sellers will appreciate the extra effort, and home buyers will be grateful for the information.

Locating Unique Homes

You can become an unusual home resource in a couple of ways. The easy way is to scour the MLS every day for new unusual listings and add links and pics on your own web page. Tiny homes are easy to find if you filter for square footage, and historic homes can be targeted by specializing property age.

Put an article about financing these properties on your agent web page, and be able to answer questions about alternative home choices. Contact agents who routinely sell these home types, and establish a relationship so they will think of you when they get a good listing.  

The other option is to become a listing agent for unusual homes. That means marketing yourself as a unique home specialist. Find communities with tiny homes or green homes and deploy direct mail campaigns to contact prospective sellers. Make contacts at your local tiny house dealer and with builders of custom homes, log homes, and green homes. Ask if you can leave your brochures with them. Get to know your local areas with good old-fashioned drive-bys, and note the addresses of “cool” houses.

You can also locate unusual homes by checking off-market properties on real estate sites using keyword searches like “container” or “off-grid.” Get a list of addresses, and contact current owners offering your services.

Finally, don’t stop at residential property. Commercial sites such as loopnet.com are goldmines for abandoned churches, schools, even firehouses that can be converted to residential use.

Marketing Unique Homes: What You Need to Know

To be a true resource and not just an order-taker, expand your knowledge. You’ll need to learn about home warranties, financing options for unique homes, zoning issues, who to contact for green improvements, and adding foundations to homes on wheels. Buyers of historic homes often need help with special tax laws that apply to them. You’ll deal with sellers who may not understand that their property’s uniqueness reduces their buyer pool and that seller concessions may be necessary. And you should get to know the best home inspectors and home appraisers for unique properties and how your clients can negotiate.  

Be creative when locating your target demographic. Millennials, for instance, are buying inexpensive historic homes and tiny houses to begin their homeownership journey. They are devotees of sites like CheapOldHouses.com. And real estate investment clubs appreciate anything that generates a good return, and the opportunity to load up on inexpensive quirky homes may be very appealing.  

When you focus on unusual homes, you’re selling a lifestyle. Blog about these homes. Line up group tours of unusual homes and invite the press. Embrace the unusual, highlight the differences, and celebrate the unique. The pool of buyers for unusual homes is smaller, but there is also less competition for their business.

Be creative to reach the sort of buyers who purchase unique homes. Take high-quality photos or post video footage and pay to promote the property. Think Instagram, YouTube, and Facebook targeted posts — if your footage or photo is beautiful or entertaining enough, you’ll get extra reach.

Unique Home Financing

Financing can be a major headache with unique homes, and being able to offer help to buyers provides you with a competitive advantage. Here are the main sources of financing:

  • Traditional mortgages work for homes built to local codes on permanent foundations.

  • Personal loans with or without collateral can have interest rates comparable to mortgage rates if the borrower has excellent credit.

  • Tiny, manufactured, and log home builders often offer in-house financing to buyers.

  • Sellers may be willing to provide financing to gain an additional stream of income.

  • HUD Title 1 loans can be used for mobile homes not affixed to foundations or taxed as real estate.

By networking with providers of unique home financing, you become a valued source of referrals to your partners and a great source of information for your clients.

The unique home sector is like any other real estate specialty. The ones most likely to succeed are interested, passionate, and knowledgeable. Find an unusual home type you love and dive in.  

Follow RealTrends for more great info like this! Author Luke Babich is the Co-Founder and COO at Clever Real Estate, the nation's leading real estate education platform for home buyers, sellers, and investors.