December chill could thaw out by Spring for a ‘boring’ year 

If mortgage rates continue to decline, we could see a more normal spring selling season, according to a Zillow economist.

Key points:

  • Home sales are starting to climb up, suggesting a more typical spring.

  • The percentage of homes sold above list price dropped to the lowest level since 2020, a sign that buyers and sellers are more accurately gauging the market.

  • Zillow’s December report estimates some markets are seeing year-over-year price declines.

One sign that the real estate market was unsustainably overheated in recent years was the large number of homes that sold for above the list price. The frenzy of bidding wars and multiple offers over asking may now be giving way to a “boring” — and more predictable — year ahead.

The latest monthly housing report from Zillow found that the share of homes sold above list price fell to just under 28% in December. That’s the lowest rate since June 2020, a time when the world was coming out of the most restrictive pandemic shutdowns.

Redfin reported similar findings, putting the share of homes selling above list price at 23% in December. By comparison, the share approached 60% at times last spring, according to Redfin data.

Sellers also seem to be adjusting. In October the percentage of homes with price reductions was around 23%; by December it was down to 14.6%, according to Redfin.

With sale prices now landing closer to the list price, it appears that active buyers and sellers are adapting to the current market, which could mean a less chaotic spring season is coming.

“The housing market ended 2022 in a deep freeze, but there are some green shoots pushing up,” said Jeff Tucker, senior economist at Zillow. “The recent thaw in mortgage rates has begun to attract some renewed interest from buyers, and home sales are climbing again compared to last year. If rates continue to march down this spring and sellers return in seasonal force, the housing market just might get to have a normal — maybe even boring — year.”

Another indicator of a more typical year ahead? The increase in days on market. In December, it took about 30 days to sell a home, up from 13 days in December 2021. Homes are still selling more quickly than they were in the pre-pandemic days of December 2019, when it took about 43 days for a house to sell, but buyers are getting some breathing room.

Tucker expects that days on market will drop down a bit from current levels, something that traditionally happens in the spring. He also expects sellers to be rolling out higher prices if they see the demand is back.

“I think sellers are cautiously optimistic that they can fetch a higher price this spring and that will bring out some more aggressive pricing,” Tucker said in an email. “A lot of sellers know the spring is the best time to sell, and so they’ve waited for this opportunity to get the best price when they sell. 

Historically, he said the share of homes sold above list price bottoms out in early February before bidding wars ramp up by March. 

“I expect something like that to play out this spring, and the main difference will likely just be a smaller ramp up in above-list sales — that is, some improvement for sellers compared to the current midwinter doldrums, but much less of a seller’s market than we saw in spring 2021 or 2022,” Tucker said.

Indeed, homes in the hottest markets in 2021 are now taking the longest to sell. That’s particularly true in western metros: In Austin, homes are selling in 68 days; Las Vegas is at 57 days, and Phoenix comes in at 55 days, according to the Zillow report. On the flip side, the most affordable markets have now become the hottest, with homes in the Hartford, Cincinnati, Kansas City and Columbus markets selling in two weeks or less.

The slowdown in days on market has come with cooling prices. Zillow estimates prices dropped 0.2% between November and December. Year-over-year, prices were up 8.4%, although the report noted some markets are starting to see year-over-year drops, including Austin (down 4.2%) and San Francisco (down 2%).

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3 things for agents to remove from their to-do lists

And a few things to add to your list as well!

Happy New Year! How is your 2023 to-do list going so far?

Whether you’re already back in the office or sitting back waiting for the spring market to heat up, there is no doubt that you’ve been inundated with pressures to a build business plan, increase your sales, grow your brand, lose some weight or start/stop/do more/do less of whatever it is.

It’s easy to get confused and overwhelmed, but we’re here for you with what to prioritize and what not to.

What to clear from your to-do list

Here are a few things that you might want to erase from that to-do list, simply because they aren’t worth doing (no matter what that super-charming and persistent salesperson has been telling you!)

1. Don’t waste time and money building a custom website

If you love and have proven that you have the long-term commitment, budget, time and systems to invest in online leads, then a custom site might pay off in the long run. But spending your precious time building a custom website for your sales business, or worse, paying someone to do this for you is so 2008.

Unfortunately, most agents that attempt to create an online space for themselves from scratch end up spending way too much, never finishing the project, and failing at everything from SEO to IDX integration. 

2. Don’t pay a brokerage that isn’t giving you what you need

I hear it all the time, “I’m at XY brokerage but I hate their branding/don’t understand their tools/feel like I’m on my own.” 

Stop.

You’re paying desk fees, a split, a franchise fee, and possibly even transaction management, insurance and marketing fees to hang your license. Are you getting your money’s worth? Are you using the resources you’re investing in? Do you feel like you’re a part of something and belong?

You should be able to answer yes to most or even all of these questions, or you might not be at the right agency for you.

3. Don’t keep buying new CRMs thinking they are going to sell real estate for you

This is such a distraction. I don’t care how sophisticated your new CRM promises to be, or how much you’re paying for it, it’s going to take a lot of time to set up. It’s going to take a lot of time to learn how to use it. And it’s still not going to be a magic wand that you wave that brings business to you.

Sure, there are a ton of bright and shiny, AI-based, automated promises that are so tempting, but there is not a CRM on the planet that replaces you.

At the end of the day, it’s your work, your time, your heart and your passion for helping your clients. Stop trying to find it and just dig in. Track your efforts and activities, calculate your ROI on everything you do, and focus on the things that repeatedly pay off.

What to add to your to-do list

Ok, that’s a few things to remove from your to-do list. If you know me at all, or if you’ve been reading my RealTrends series for the last few months, you know that I love to leave you with a few positives and action items. So, here you go:

Do keep focusing on your people 

Be a resource, solve problems, be the hero or even just the amazing supporting character in someone’s story.

Do tell the truth 

It’s not ever the right time for everyone to buy or sell property, but it’s always the right time for someone. 

Do decide who you are going to be this year, and go for it

Are you going to increase your business, focus on your brand recognition, become a healthier/happier you or all of the above? 

I believe in you, and I cannot wait to see what you do with the rest of your 2023. 

Stacie Staub is the Co-Founder and CEO of West + Main Homes.


What if Your Clients Have a Dangerous Pet?

Listing agents and their clients have a duty to ensure everyone’s safety on the property.

Coming across an aggressive dog or unfriendly cat is par for the course when taking clients on property tours. But Karen Abram, RENE, an agent with Keller Williams Realty in Calabasas, Calif., wasn’t prepared to come face-to-face with a wolf at a recent showing.

Abram and her buyers initially mistook the animal for a large dog in the corner of the living room. The sellers, who were present at the showing, explained that they rescued the wolf from the wild, which raised the hairs on the back of Abram’s neck. The listing agent hadn’t mentioned anything to Abram about a wild animal—let alone any kind of pet—in the home. Abram and her clients left immediately, and she called the listing agent to report the situation. The listing agent, Abram says, was unaware of the wolf. “I nearly had a heart attack,” Abram adds. “That was really scary and could have been really dangerous.”

People keep all kinds of unusual animals at home, which can put real estate agents and consumers at risk during a property sale. It’s a common danger in rural communities, where farms and ranches often house wild turkeys, pigs, birds and horses, for example. Snakes and alligators also are fairly common pets in some areas of the country, but even poorly behaved dogs and cats can pose a threat. While sellers are responsible for ensuring everyone’s safety on their property, there are situations where the listing agent can be held liable as well. So, when does a seller’s pets become your problem?

Get a free dog safety tip sheet(link is external) you can also share with consumers. Remember to staple your business card to it, or add your name if you post it on social media.

There are many stories of real estate professionals being attacked by animals on the job:

  • A bulldog injured a real estate agent who was showing a property in Canada in 2020. The agent discovered she wasn’t the only real estate pro wo be attacked by the dog.

  • In December 2019, an agent in Waco, Texas, and her clients were attacked by two pit bulls when the agent opened the garage where the sellers were keeping the dogs. The agent and clients required surgery for their injuries.

  • An agent in Northern California who was selling her own home kept five goats boarded on the property. Despite the agent's warning, buyers opened the gate to pet the goats and were trampled by the animals.

Safety education and proper communication are key to navigating encounters with dangerous animals in the real estate process, says Charlie Lee, senior counsel and director of legal affairs at the National Association of REALTORS®. Agents should consider the safety precautions they’ll need to take if they accept a listing with a dangerous pet, he says.

“If the listing agent is aware of the pets in a home or on the property, they must let the showing agent know—especially if the animal is dangerous,” Lee says. “At that point, the onus is on the showing agent to proceed at their own risk. Agents should advise sellers to remove potentially dangerous animals from the property. If that isn’t possible, they need to ensure that everyone who enters is aware of the animal's presence.”

Listing agents should include a warning in their online listing about the presence of a dangerous animal and post notes throughout the home to alert visitors to the animal’s location. Susan Peer, an agent with Keller Williams Realty in West Des Moines, Iowa, even posted to the door photos of the garage, where she kept her four large dogs quarantined during showings, when she was selling her own home. “We also put up baby gates and posted ‘do not open door’ signs,” she says. “We put in the listing that the dogs would be removed for second showings.”

If your sellers have an animal that could potentially scare off buyers, you might advise them to get a pet license or permit to demonstrate responsible pet ownership, Lee says. “If the broker is aware of local laws regarding potentially dangerous animals, they can assure that the sellers are in compliance,” he adds. If aggressive pets cannot be kenneled or properly restrained, you may not want to list the property until you have a long-term solution for the animals to be removed.

Keep reading at nar.realtor


Yes, your buyer can bid on that $1M home 

For the first time ever, the baseline conforming loan limit topped $1 million in high-cost areas, giving buyers more purchase options.

Key points:

  • For most of the country, the conforming loan limit is $726,200, up from $647,200 in 2022.

  • Buyers can borrow above the limit through a jumbo loan, but that usually comes with additional fees and stricter qualifying standards.

  • Zillow estimates the limit increase means more than two million homes across the country will no longer require a jumbo loan.

A big increase in the conforming loan limit is providing more flexibility for agents who work with buyers in high-priced areas.

For the first time ever, the baseline conforming loan limit topped $1 million in high-cost areas, which means that more than two million homes across the country no longer require a jumbo loan, according to a Zillow analysis.

Avoiding a jumbo loan can be important to buyers, as they can be harder to qualify for and often come with additional fees and larger down payments. The increased limit gives buyers more options in this sluggish market, particularly in areas where the homes for sale are often priced near jumbo loan territory, said Nicole Bachaud, a senior economist at Zillow.

“We have a way slower housing market than we saw a year ago,” Bachaud said. “We’re in a position now where buyers have more negotiating power. We’re seeing homes sitting on the market longer… This can be a time where buyers can make things work if they are right on that line.”

The Federal Housing Finance Agency announced the changes in November, and they went into effect in January. The conforming loan limit is now $1,089,300 in some high-cost markets. For the majority of the country, the conforming rate is $726,200 in 2023, an increase of $79,000 from last year.

The FHFA used its home price index to determine the new limits, noting that prices increased 12.2%, on average, between the third quarters of 2021 and 2022.

Bachaud said that for some buyers who wanted to avoid a jumbo loan, they’ll now have access to more potential inventory, which could mean more opportunities for agents to help get them across the finish line. 

“Getting a mortgage in December and getting a mortgage in January can really make it or break it for buyers,” Bachaud said. “This can certainly be a time to refresh that home buying search for agents and buyers.”

The high-cost markets are generally concentrated on the West and East Coasts. Typical home values around San Francisco, New York City and coastal Massachusetts already bump up against (or exceed) the new limit in some areas. According to Zillow’s analysis, nearly 85% of the homes in Nantucket County in Massachusetts, for example, would likely require a jumbo loan that starts at over $1 million. Other expensive regions that will benefit from the increased limit include resort towns in Wyoming and Colorado.

Across the country, particularly in the Midwest and the South, are many areas with home values well below the jumbo loan limit of $726,200, so the typical buyer in those regions will see little impact from the change.

Keep reading at Real Estate News.


6 questions to ask sellers at a listing appointment

How to get a better understanding of your client's goals

Growing your client base is a fundamental part of building your real estate business. Although it’s tempting to accept every prospective client who reaches out about selling their home, it’s important for you and any seller to be on the same page before working together. That requires taking some time to get to know each other — and your expectations — better. 

Ultimately, you both have the same goal: to sell the home. But depending on the home itself, the market, and even the seller’s expectations, this listing may not be the best one to advance your career. 

Before you take on a seller as a new client, here are six questions you should ask during the listing appointment.

1. Why did you buy this property?

Knowing why a potential client bought their home can tell you a lot about them and what you can expect your relationship to look like. It can also give you valuable insight that can be used later to sell their home.

For example, if you’re working with empty nesters who bought the home because it’s within walking distance of parks, schools, and recreational activities, you’ll want to play up these features when you write the listing and give tours of the property.

If they bought the home for its investment potential, your sellers might be more particular when it comes to accepting offers. They’ll likely want the biggest return for their investment.

2. Why are you selling now?

There are many reasons why a seller might be looking to sell their home. Maybe they’ve been offered a new job in another state, or they’re expecting an addition to their family. They could be empty nesters looking to downsize. Whatever their reason, it’s important for you to know why as their real estate agent, since it will set the tone and game plan for how you list the home.

If they’re moving for a job out of state, a quick sale might be their most urgent need so they can avoid paying mortgages — not to mention utilities and taxes — for two homes at once. There’s also a good chance the seller might be out of town with limited availability. If you’re uncomfortable working with a client primarily through text messages, emails, and video calls, they may not be the best fit for you.

Timelines also matter if your clients are expecting a child or have put in an offer on a new home that’s contingent on the sale of their current house. In these cases, make sure you both have realistic expectations for the timeline of selling their home.

Empty nesters will likely be more interested in getting the best price for their home, as opposed to prioritizing how quickly they can pack and move. Depending on the time of year, you might recommend that they wait to list until the summer — when offers tend to be at their highest. You can work together in the meantime to complete any pending updates or renovations that will yield the best return on their investment and to get photos and videos for marketing the property.

3. What have you most enjoyed about your home, and are these same features important for your new home?

Finding out what your clients love about their current home could offer extra earning potential for yourself or a partner agent. If your sellers are still in the market for a new home, you might be able to act as their buying agent on the new property. 

Maybe these sellers love the open floor plan in their kitchen and living room in their current home, but they’re looking to upgrade or downsize. If you know of a property on the market that mirrors their wishlist, you can offer to show it to them or make a referral to a partner agent.

4. What kind of updates and repairs have you made to the property?

Any improvements a homeowner makes on their property can add value to the home that increases their asking price and helps you market the home to prospective buyers. Find out when renovations or repairs were made and what materials were used. A primary bathroom that was renovated last year with heated floors and a quartz countertop could be a major selling point.

While some home renovations and updates are obvious during a property tour, others might be harder to see but still give great value. If they’ve recently updated the HVAC system, rewired the home, installed new plumbing, or completed extensive repairs to the foundation, you can include this information in the listing to attract more buyers.

5. How much do you hope to get for selling your home?

A home is one of the biggest expenses people make in their lifetime, which means most people want to get the best possible return on their investment when it’s time to sell. During the listing appointment, find out what kind of price the seller has in mind. This will tell you if they’ve done their research on the market and if they have realistic expectations.

After you know more about their target price, ask what would happen if they don’t get the full offer within their target time frame. Find out if they’re willing to negotiate a lower price, or if they’re willing to provide a home improvement or inspection budget that might sweeten the pot for prospective buyers. If they’re drawing a hard line on the sale price, and they don’t show any room for flexibility, you might save yourself — and the seller — a lot of time and effort by not taking the listing.

6. What are your expectations from me as your agent?

Ultimately, the best way to know whether you’re a good fit for a seller, and if they’re an ideal client for you, is to find out what they expect from you as their agent. Most people only sell a home a few times in their lives, and they’ll rely on your expertise. Be honest with each other early in the process and you’ll both be happier in the long run.  

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A Wrap Up of DMAR's Economic Summit

 
 

Each year, the Denver Metro Association of Realtors hosts their Economic Summit, featuring key economic experts who share their outlook on local, state and national financial & economic trends.

Topics covered include the health of the housing market, real estate trends, interest rates, housing inventory, local and national economic forecasts and more.

This year, the keynote speaker was Economist Elliot Eisenberg, known as “The Bowtie Economist”. Eisenberg was quoted by the Denver Post, saying “My guess is that a recession happens in the middle of 2023. It won’t be that deep and it won’t be that long.”

Even if the economy doesn’t technically enter a recession, growth will be close to zero, he said, speaking primarily to real estate agents who are already feeling the cold winds of a chilling economy.

West + Main Homes continues to be a sponsor + supporter of the Economic Summit, as we believe that it is up to Real Estate agents to convey the facts of the shifting market to consumers.

 
 

Many West + Main Homes agents were in attendance at the sold out Economic Summit and shared their key takeaways.

“If there’s one thing that we have learned from all past recessions it’s how to get out of them,” said Realtor Emily Johnson. “So if we end up in one, we’ll have a soft landing and we’ll recover quickly.”

With a recession comes a rate reduction, so at this point we would expect to see rates in the 5’s by this summer, said Jackie Weinhold.

Despite uncertainty in the market, many Realtors are cautiously optimistic about what is to come in 2023.

“Pain and change happen. People need to move,” said W+M Managing Broker Malisa Miller Eakins, who also serves on the Board of Directors at DMAR. “Elliot has given us lots of key indicators to keep an eye on as the market shifts, as well as always keeping an eye on changing interest rates of course.” Eakins is confident that she will be able to continue to best serve her clients through the shift, especially with the additional knowledge gained from industry experts like Elliot Eisenberg.

 
 

KJ Pogorzelski was also among the West + Main agents who attended the event. “The housing market settling into a good pace is so important in the long run. The last two years have been the opposite of normal, and this is a great sign for housing pricing and appreciation in the future.”

Another sign of the abnormal market we’ve experienced the past for years is that the the 10-year trend shows 50K people moving to CO every year, said Bianca Barnes. “In 2020 8,000 more people moved out than moved in, which isn’t usually the case in Colorado. In 2022 we had 28k move in., and the 2023 is forecast for 22k.” As the market returns to a state of “normal”, West + Main agents are excited to come up with innovative ways to serve their clients.

Thank you to DMAR for putting on a wonderful event, we’re already looking forward to next year!



17 Statistics Every Real Estate Agent Needs to Know

For many real estate agents and brokers, the past couple of years have been a seat-of-your-pants wild ride, where it was possible to forget about marketing in favor of serving the clients who seemed to magically appear in many markets. That means that for a lot of agents, especially those who are newer to the industry, developing a boots-up marketing strategy may be a new endeavor.

The good news is that it’s not complicated to put together your marketing plan. It just requires time and consistency. You already know the basics:

  • Core content like blog posts, video content or podcast episodes

  • Distribution of that content through social media and email marketing

  • Ongoing engagement through those same platforms as well as top-of-mind cultivation of your farm through direct mail

While there are marketing plans of varying complexity and expense, a basic plan can be created with minimal expense. All it takes is a commitment to put out that content on an ongoing basis and some insight into the audience you’re aiming to reach.

The big picture statistics

These statistics will help you get a sense of what’s working right now, both within the industry and for top-notch marketing experts whose job it is to keep track of the latest and greatest strategies. Let them guide you through creating a winning plan for 2023 and beyond.

1. Atlanta, Georgia; Raleigh, North Carolina; Dallas, Texas; Fayetteville, Arkansas; and Greenville, South Carolina join five other metropolitan areas — all of them in the South — among NAR’s top 10 housing markets in 2023. (NAR)

2. Lawrence Yun, NAR chief economist and senior vice president of research, forecasts that 4.78 million homes will be sold next year. This is down 6.8 percent from 2022. (NAR)

3. Short-form video, influencer marketing, and social shopping/using DMs for customer service were among marketers’ favorite strategies in 2022, according to Hubspot, and are projected to continue into 2023.

4. Millennials currently make up the largest generational cohort of homebuyers at nearly 20 percent while Gen-X makes up the largest segment of homesellers at 24 percent. (The Close)

5. Nearly 80 percent of listing agents use videography and drone photography to market their listings. (The Close)

6. Seventy-three percent of homeowners say they’re more likely to list with an agent who uses video to market their property. (The Close)

Email marketing

7. According to a recent study by Litmus, the majority of brands have increased their email marketing due to the steady ROI, with 37 percent of businesses increasing their email marketing budget. In fact, only 1.3 percent of businesses that use email promotions have cut back. (Fits Small Business)

8. Email marketing is associated with five times more conversions than social media marketing. While social media marketing is important for staying top of mind and cultivating relationships, email marketing is considered superior for conversions. (Fits Small Business)

9. Segmentation has been associated with email open rates as high as 94 percent and click-through rates as high as 38 percent vs. 42 percent and 4.5 percent for unsegmented email campaigns. (Fits Small Business)

10. The ideal subject line for an email campaign is six to ten words. (Fits Small Business)

11. The best times for email opens are 10 a.m., 2 p.m. and  7 to 10 p.m. (Fits Small Business)

Social media marketing

12. While Facebook was still the highest ROI social media platform in 2022, YouTube, Instagram and TikTok will see more growth than Facebook in 2023. (Hubspot)

13. In the United States, 79 percent of people have a social media account on at least one platform. (Hubspot)

14. For Gen-Z, 71 percent prefer to discover new products and services on social media. For millennials, this is true for 51 percent. (Hubspot)

15. For marketers who are using TikTok, 56 percent plan to increase or maintain their investment on the platform in 2023. (Hubspot)

16. TikTok isn’t just for Gen-Z. In the three months prior to Hubspot’s study, 50 percent of millennials reported visiting the platform along with 38 percent of Gen-Xers surveyed. 

17. Most marketers use three to five social media platforms for their clients, with Facebook as the most widely used by 64 percent of marketers, followed by Instagram (58 percent), YouTube (57 percent), Twitter (43 percent) and TikTok (42 percent).

5 Real Estate to-dos to enter the New Year with a Clean Slate

OK, friends. Here we are, the end of December 2022, how are you doing? I hope that you’re taking some time to relax and reset, and maybe even enjoying a longer-than-normal break from “real Estating” because of the way that the holidays are falling this year (two weekends off!)

But, as you’re cleaning up the wrapping paper and ribbons, reaching the end of the holiday movie queue on Netflix, and coming out of your eggnog-induced sleep, now is the perfect time to tackle a few little things that can make a big difference and help you enter the New Year with a clean slate and a ready-to-work mindset:

End the year with inbox zero

Your incoming emails have probably slowed down a bit over the last few days, making this a perfect time to empty and organize it, and maybe even keep it empty!

Don’t overthink this task. I use this strategy to keep my inbox at 0:

  • If an email needs no action on your behalf, archive it immediately.

  • If a message just needs a simple reply that you can write in a minute or less, respond and then archive it immediately.

  • If the email will need more thought and the response isn’t urgent, snooze it to a time and date when you can handle it — later today, next week, etc. Get it out of your way and it will reappear when the time is right.

Send a New Year card or text

Even if you sent holiday cards to your entire database, take time in the days leading up to January 1st to think about your people, and reach out with a personal message. It’s a thoughtful way to stay in flow with them. Make sure to acknowledge any life, family or work changes that they might have had recently — don’t just copy + paste!

Complete your 2023 business plan 

This should already be checked off your list, but if not, there’s no time like the present. Don’t know where to start? Here you go:

5 Elements of a Profit-Producing Business Plan

It’s time for your strategic business planning session

Tips for building your 2023 real estate business plan

Commit to one new business-building habit 

You know those things that you hear about other Realtors doing? The things you always push off your to-do list because you can’t find the time? Those things you always feel a little regret or guilt for not getting to? Choose one and add it to your calendar. 

Need a push? These are some of the things successful Realtors have made habits of:

– Send 2 handwritten cards every day
– Send 2 CMA’s every week
– Write your daily affirmations every morning
– Have 50 real estate conversations every week and track them
– Create and send a regular e-newsletter
– Send one mailer every month
– Do 2 Open Houses every month
– Work floor time once every week

Action creates action. This is the work of real estate.

Commit to one new habit for you

I’m not super huge on New Year’s Resolutions, but, in addition to choosing a ‘Word of the Year’, I always commit to a new habit. It’s amazing how fast habits become part of your routine and part of your life if you just do them!

Consider:

– Adopting a daily meditation practice
– Adding a new weekly workout to your schedule (sign up and pay in advance if possible!)
– Reading one chapter of any book every day (start with Atomic Habits or Tiny Habits)
– Sleeping with your phone in another room
– Drinking more water

Use an app like Streaks (for iPhone users) or HabitNow (for Android users) to help your new habit stick!

Happy New Year, and cheers to a successful, balanced and wonderful 2023!

Stacie Staub is the co-founder and CEO of West + Main Homes.

This post originally appeared on Real Trends.


The Red-Hot Housing Market

Re-Setting Expectations in 2023

The red-hot housing market of the past 2 ½ years was characterized by sub-three percent mortgage rates, fast-paced bidding wars and record-low inventory. But more recently, market conditions have done an about-face. Consumers — and real estate professionals — who have  been watching the pandemic-fueled housing market could be feeling distraught by the news about higher mortgage rates, slower sales activity and dampening price pressure.

However, instead of being dejected, now is the opportunity for everyone to become re-educated about what a “typical” housing market looks like. Now it’s important to pay attention to local market conditions, as the housing market correction underway is going to look very different depending on where you are located. 

The national median home price rose by more than 40% over the past three years, but in some local markets, prices increased even faster. The run-up in home prices was driven by rock-bottom mortgage rates and pandemic-fueled demand.

As the pandemic took hold  in the spring of 2020 and the Federal Reserve cut the federal funds rate to near zero, the average rate on a 30-year fixed-rate mortgage fell to below 3%, the lowest rate on record. But now, the Fed has shifted to raising rates to combat inflation and mortgage rates have set another record — this time for the fastest increase in more than 40 years. 

Average mortgage rates jumped above 7% in November and have settled around 6.5% at the end of 2022. Rates should continue to fall in 2023, but the decline in rates will be much slower than the run up. We are forecasting the rates will fall modestly, reaching 6% by the end of the year. This is much higher than during the pandemic, but it is still low relative to historic standards.

Bright MLS’ forecast suggests that there will only be 4.87 million home sales nationally in 2023, a decline of about 6% compared to 2021, and the lowest level of home sales in nine years. Some of the 2023 slowdown is a result of homebuyers pushing their home purchase forward to take advantage of low rates.

Six percent mortgage rates have also priced some buyers out of the market. But relatively low inventory will be the primary driver of subdued transactions. Inventory has been rising in recent months but there is still only three months of supply nationally. Typically, we would need four to five months of supply to have a so-called “balanced” market so it will remain a seller’s market in most places.

The national median home price is expected to be relatively flat in 2023 amidst rebounding demand and low inventory. But the national figures do not tell the whole story. Local markets that are more affordable, and where the local economy is strong, will see stronger price growth in the year ahead. Midwest metros like Minneapolis, St. Louis and Indianapolis provide opportunities for home shoppers who are mobile and looking for bargains. Prices could rise 5% or more in these more affordable markets in 2023. 

Higher-cost markets that lack affordable housing are at greater risk of price drops. California markets, including Los Angeles and Riverside-San Bernardino where the median home price is more than 10 times the median household income, could see the greatest price shocks in 2023. Las Vegas, Phoenix and Austin are also markets where the risk of more serious price corrections is higher.

So, what should consumers and real estate professionals think as we head into 2023? First, realize that the frenzied pace of home sales activity during the pandemic was not typical or sustainable, nor is it good for a healthy, stable housing market. Second, know that even as the housing market resets in 2023, there have been contractions on both the buyer and seller sides.

While buyers will have more leverage in 2023, it is still going to be a challenging environment. Home shoppers should have their financing and offer strategy in place so they are ready to  make a strong offer when they find the right home for them. Third, opportunities for both buyers and sellers will vary significantly across local markets.

Whether buying or selling, it is more important than ever to understand local housing market conditions. People should not let national media headlines tell them whether it is a good time to buy or sell. It is important to set expectations to reflect current, local market conditions rather than what the market has been doing during the very unusual past two to three years.

To contact the author of this story:
Dr. Lisa Sturtevant at lisa.sturtevant@brightmls.com

To contact the editor responsible for this story:
Sarah Wheeler at sarah@hwmedia.com

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Home features the next generation of buyers want in 2023

Step aside walk-in closet, backyards are moving into the limelight

According to a recent Zillow report, the new generation of homeowners — those under the age of 40 — are having their say to the most important home features of 2023. 

In years past, listing agents have emphasized chef’s kitchens, walk-in closets and open-concept living spaces. These features used to be the hallmark of a desirable home. Now, there are new home features that buyers are looking for. And some, are a blast from the past. 

What’s trending in 2023? 

Outdoor spaces are an absolute must! According to Zillow, “Backyards are mentioned 22% more often in for-sale listings compared to last year. Patios (13%) and pools (11%) have also seen a boost in listing mentions.” 

Since the COVID-19 pandemic, everyone has been getting outside more and appreciating their outdoor spaces. So, when listing your new property, don’t forget to rant and rave about that outdoor entertaining space, patio, spacious yard or pool. 

Kitchen islands are also a key home feature in 2023. Islands are multi-functional, contain ample storage space and can be transformed into a breakfast bar when need be. Plus, in 2023 Zillow reports that the trend in pops of color or changing materials on a kitchen island will increase in popularity. Already there was a 19% increase in listings mention of kitchen islands. 

Old school designs are coming back around

Certain home layouts, like private rooms and cordoned-off living spaces, have fallen by the wayside in recent years. But, the demise of open-concept living has begun. Zillow reports that 7% of listings included the mention of ‘private spaces.’ Especially in the new age of working from home and an increase in kids’ ability to learn remotely, everyone needs their privacy. 

Another blast from the past, mirrored walls and ceilings, are likely to be a big player in 2023. These features appear 12% more often in Zillow listings. If the property you are listing has one of these funky, vintage features, don’t be afraid to add it to the listing description. The right buyer will love the old-school design. 

No matter what prominent designs or unique features your new listing has, be prepared to promote the property to the next generation of buyers. In 2023, these tech-focused and environmentally-aware buyers will be looking for the features that set a property apart from the rest. 

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Here’s why handwritten cards should still be part of your real estate strategy

Putting pen to paper through the end of the year will put you on the right track in 2023!

Sometimes I find myself saying to my agents, “Real estate work is weird, isn’t it?”

And it totally is. When people think about what real estate agents do, they picture them showing houses, writing contracts and handing over keys at the closing table. But most folks, especially those who are in the thick of real estate school or dreaming about getting a license, don’t think about what it takes to get to those activities.

It’s easy to explain how to work in the business – the nuts and bolts of opening doors, negotiating the terms of a deal, getting from objection to resolution…etc.

But, working on your business, creating and nurturing relationships, generating referral business and earning people’s trust is a whole different game that you have to play concurrently so your pipeline keeps filling up even when you’re working through your Pendings. 

One super old-school but timelessly relevant real estate skill that is a must in my opinion is the art of the handwritten card. If you’re a Ninja Realtor, you know that this is one of the core daily habits, and you should be sending two per day. 

With just a little preparation and planning, this is absolutely doable, and the return on both time and money is huge. 

1. Don’t overthink the HOW

Whether you like to go to your local bookstore and choose a special card for each occasion, or you order personalized stationery in bulk quantities (or even better – use cards and envelopes provided by your brokerage), it’s all about what makes you proud to send it, and your recipient happy to receive it.

I recommend having at least a month’s worth of supplies on hand.

Pro Tip: Order super cute stamps from USPS.org for a special touch, and use a return address stamp with your info on it, which saves a lot of writing.

2. Focus on the WHO

Handwritten cards are a great thing to track in your CRM. Whether you use a Google Spreadsheet or a robust Customer Relationship Management software, you’ll want to remember who you’ve sent cards to, and when, to make sure that you’re hitting your A-List/VIPs/BFFs often, and everyone else on a regular basis.

Pro Tip: Having birthdays, home anniversaries and other events that deserve a moment of celebration or remembrance is a great way to determine who to focus on each day. 

3. Try not to outsource this task

Of course, as I love to say, “Done is better than perfect,” and having your assistant or a service like PunkPost.com is definitely better than not sending mail at all. But there is something special about taking the time to actually think about each person as you are writing them a note and addressing the envelope yourself, and that energy carries forward into a stronger connection.

Pro Tip: Make sure to add and update addresses in your CRM, so that you can easily find them next time. “I don’t know their address” is not a valid excuse, and it’s also a great reason to reach out with a “Hey, I have a note ready to send you but I realized I don’t have your address!”

4. Holiday cards are still a thing

I often hear “experts” telling agents not to send holiday cards because they get lost in the shuffle, but I just don’t think this is true.

For one thing, depending on their stage of life, the people in your database might not get very many holiday cards at all, and yours will be meaningful and appreciated. It might even get placed on the mantle with care or displayed throughout the season.

So, stock up on those Hannukah, Thanksgiving, Christmas, Winter Solstice, Diwali and New Year’s cards and get them in the mail! 

5. Remember the WHY

Just like all of those other daily habits and sales strategies, it’s important to keep in mind why you’re bothering.

Yes, you’re working to stay top of mind, to make sure that people know you’re there for them when they need something, and to hopefully avoid them calling the agent on a local bus bench when they’re thinking about real estate. But, you’re also hoping to make someone’s day a little brighter, to remind them that you care and that you took a few minutes to put that into action.

Pro-Tip: Don’t focus on your messy handwriting (it will get better with practice!) or struggle with what to say. Be genuine and seal the envelope with a little love, and nothing else matters.

Stacie Staub is the co-founder and CEO of West + Main Homes and never met a handwritten card she didn’t love. This piece originally appeared on Real Trends.


Guiding Your Clients Through a Recession

By: Kaycee Miller for NAR

The real estate market is constantly changing – year to year, week to week, even day to day. Throw in a global pandemic, the impact of which we are still grappling with, and it’s safe to say that it’s a confusing time in the market.

Is the U.S. headed toward an inevitable recession? Forecasts range widely, but unstable economic activity like high inflation, rising interest rates and an unpredictable stock market have many economists predicting that the chances for a recession are high (50% or above).

Other experts believe that chances are low or are confident that any impending recession will be “brief and mild.” Part of the reason for this uncertainty spectrum is that there’s no universal definition of a recession. One widely accepted definition of a recession is two consecutive quarters of economic shrinking. By that standard, we’re already in one.

Frustratingly, none of us have a crystal ball, and it’s impossible to say what the real estate market will do in the next day, week or year. Still, history shows that recessions significantly impact the real estate and housing market. Supply will likely outpace demand as fewer people have the means to purchase a home, which means longer periods on the market and falling home values.

The good news is that the real estate market has weathered recessions before and it’s certainly going to weather them again. Many buyers, sellers and homeowners make it through an economic downturn with no problems, and many have been able to make smart investments that have seen great returns in the years to follow.

Here are some tips to help guide your clients through this tumultuous time in the real estate market.

Don’t Panic

The bottom line: ebbs and flows are completely normal in real estate. Even during economic uncertainty, real estate tends to be less volatile and more resilient to market changes than other assets. Home prices in today’s market are quite turbulent due to various factors, including supply chain issues, rising interest rates and the ongoing pandemic. We’re coming off two years and counting of labor shortages, facing massive material shortages that have driven up prices, and more Americans than ever are looking for housing. All these factors add up to the market we’ve been facing: high prices and low inventory.

That said, any market fluctuations occurring today or in the near future are not likely to have a substantial impact on any long-term investments. If you look at 100 years of housing price history, there’s no point when housing has lost value over a 20-year period. Many homeowners who purchased properties at a time when it felt most precarious to do so—during the 2008 crash—have since seen a huge return on their investment.

Looking at the cyclical nature of the market over time and helping your clients see it as such is helpful. At the end of the day, reassurance goes a long way right now.

Set Expectations for Buyers

First-time homebuyers may find some value in waiting until prices stabilize, but it’s also important to recognize a good deal, no matter the market fluctuations. Buying a home is a valuable long-term investment. First-time homebuyers are typically looking for a long-term investment, in which case you can help them find a property that will likely appreciate in value. As history shows, in most cases real estate does appreciate over time.

It’s often the case that when the masses are running away from an investment, it might just be the best time to buy. Take the recession of 2008 for an example – everyone was running from the real estate industry when tremendous deals were to be had. If buyers can afford to purchase a property with a potential return on their investment, there’s no real reason to hold off. The exception to the rule is any clients you have who are looking specifically for short-term real estate investments.

Set Expectations for Sellers

If we are looking toward an economic recession, it’s possible that home values may go down before they stabilize. As I mentioned above, real estate investments are historically sound, and real estate portfolios should still see consistent, reliable earnings and savings. They might be hesitant to sell their home at their current interest rate, only to buy a new home at a higher interest rate. Help your selling clients stay up-to-date on trends like interest rates, tax considerations, and your local market to determine how comfortable they are making a new investment.

Whether or not a recession is a good time for your clients to sell their home will depend on the price at which they purchased it initially. Make sure to consider second mortgages as well. If home values are significantly higher than the time of purchase (even if they are relatively lower in the short term), it might still make sense to sell for a profit.

Final Thoughts

The good news is that at this point, most experts say we’re not in an actual housing bubble. Yes, things are a little chaotic, but the circumstances of 2008 are not the same circumstances we’re in today. There are important differentiations like more strict loan qualification factors and low inventory. We’ve seen the housing market correct itself in the past and will correct itself again. It’s nearly impossible to say what will happen when the COVID-19/inflation/supply chain dust settles, but we can look to past recessions and the eventual recovery of the real estate market to gain a better understanding of what’s happening right now.


Black, Latino home buying rose during COVID

Data: Urban Institute analysis of Census Bureau data. Map: Jared Whalen/Axios

Black and Latino homeownership rates increased significantly from 2019 to 2021, Axios Markets' Emily Peck writes from the Census Bureau's American Community Survey (ACS) data, analyzed by the Urban Institute.

  • Why it matters: The increase comes after years of decline in the wake of the Great Recession — and despite the fact that the economic hardships of COVID fell disproportionately on those groups.

🧠 Reality check: The period of progress might have been fleeting. High mortgage rates are now pricing many buyers, particularly first-timers, out of the market.

What happened: Record low mortgage rates and COVID-era government fiscal support drove up homeownership for white buyers, too — but their increase was relatively small.

  • Black homeownership increased two points to 44%, according to ACS data. Hispanic homeownership rose 2.5 points to 50.6%.

  • White homeownership ticked up 1.2 points to 73.3%.

  • The increase was larger for Black and Latino buyers because their homeownership rates were so much lower to begin with, said Mike Calhoun, president of the Center for Responsible Lending.

How it happened: Stimulus checks and the student-loan payment pause helped people save for down payments.

  • Rising rents pushed some to buy, The Washington Post points out in its own analysis.

The bottom line: While the increases in homeownership rates are notable, the racial homeownership gap barely budged.


Agents at Greater Risk of Being Sued in a Cooling Housing Market

Macro trend lines within the housing market continue to show warning signs that there will be a prolonged deceleration of home sales within the United States. While home prices have risen year-over-year, they are doing so at a declining rate, and with month-over-month drops persisting. The impact of inflation and rising interest rates, which have caused mortgage rates to surge towards 7%, has resulted in many consumers, particularly first time buyers, being forced to hold off from purchasing properties. Inventory levels, which plummeted during the pandemic housing boom, have begun to climb again rising year-over-year and all signs point towards an unwelcome slowdown.

Adding to these challenging times, real estate firms should expect to see an increase in the number of lawsuits that are filed against their agents in the coming months.  Historical precedent dictates that as the housing market cools, instances of buyer’s remorse will increase. As home values stagnate or even drop below their purchase price, the “last batch” of buyers can often become resentful and their frustration can frequently be directed at their agent or other professionals involved in the home buying process.  Issues that were once minor inconveniences or easily overlooked now turn into matters to be litigated before the courts. Agents who are sued face no greater likelihood of being found at fault in a down market, but the number of professionals who find themselves party to a lawsuit will escalate.

Recommend your clients purchase a home warranty
The likelihood of an already frustrated home buyer becoming increasingly exasperated is reduced when a home warranty is in place.  Should a hot water heater fail several months after closing, a home warranty offers an easy avenue for replacement.  The buyer no longer has a need to stew on the minor issues they believe were not disclosed to them in the buying process or the contingencies that they might have waived.

Make sure you are using current market comparables
In a rapidly fluctuating market, it’s vital that you provide your clients with an up to date comparative market analysis (CMA) to ensure any offers they submit are fair and competitive. Using data from a CMA carried out months prior could leave your clients at risk of feeling that they submitted an offer misaligned with market conditions.

Provide full and complete disclosure
With dissatisfied home buyers looking for reasons to potentially sue their real estate agent, it is critical that you disclose all known defects, hazards and other relevant facts to your clients. If it is relevant and you are aware of it, so should the buyer or seller that you represent.

Secure, strong and stable errors & omissions (E&O) insurance coverage
It is vital that you have quality E&O coverage in place with a strong and stable insurer who has experience dealing with different market cycles.  Partnering with a specialist provider with a long track record of serving the real estate industry matters as lawsuits increase.

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8 Buckets of business every real estate agent must have

The old adage is true — putting all of your eggs in one basket is just begging for them to get broken!

Having worked in property sales for almost two decades, one thing I know for sure is that depending on a single source of business or marketing strategy is the kiss of career death for both real estate brokerages and agents. 

I have seen this play out so many times. 

The day Craigslist took away the ability to live-link within posts with no warning, entire brokerages which were built around Craigslist ads were absolutely crushed, and lost the majority of their business in a matter of moments. 

When Google started punishing websites for excessive reciprocal linking, companies that depended on this tactic went from the top of the Google ranks to page 100+, no matter how big their ad spend, resulting in former firehoses of leads dwindling to just a few random drops. 

And, of course, when Covid-19 restrictions put a halt to any and all in-real-life activities, those agents who depended solely on open houses and happy hours to fill their pipeline found themselves unable to work. 

This is why a marketing mix is so important. If you spread your time, money and efforts across several buckets of business, you’re increasing the chances of filling some of them at any one time, even if one or more of them dries up for reasons outside of your control. 

Friends + family (sphere): If you’re an experienced real estate agent, you’ll likely agree that this is one of the biggest and most important buckets. If you’ve been in the business for at least a couple of years and you run your numbers, you’ll likely find that at least 75% of your sales are sourced from people who already know, like and trust you. 

Sphere referrals: Hopefully, the people in your sphere not only trust you with their own real estate questions and needs, but they also send people in your direction. These “friends of friends” should quickly become part of your sphere, and spill over into that friends + family bucket if you do a great job and add them into your nurturing systems after their transaction. 

Farm: Farming is as old as real estate itself, and it’s usually achieved by focusing on a geographic area with both old-school and tech-driven lead generation tools. Depending on where you want to focus, you might use a combination of postcard campaigns, online ads and interaction on neighborhood platforms like NextDoor and Facebook groups, hyper-local event sponsorship and pop-bys, as well as big-data predictors that can help you focus on those people who are most likely to make a move.

Open houses: Yes, open houses. If you’ve heard consultants or industry pros say that open houses aren’t relevant or effective anymore, I’d bet that they aren’t anywhere close to folks who are actually selling real estate. Open houses might have had a forced hiatus during Covid-19 lockdowns, but in most areas they came back in a big way, and now that homes are sitting a bit longer on the market, they’re one of the best ways to meet new potential buyers and sellers.

Floor time: This looks different depending on a brokerage’s business model, but can be a great way to meet new people, especially if your office is a storefront in a walkable area. Open the door, and have a water bowl ready for thirsty dogs. Don’t forget to share your business card and some fun, informative swag or collateral. Have fun with it!

Online: There is definitely room for an online lead bucket in most agents’ marketing mix, but tread slowly and spend carefully. If your brokerage provides IDX leads in exchange for a closing split (or even better, during your floor time), this is a great way to give them a go. If you find that you’re good at and enjoy working to connect with and convert leads into clients, and if you have solid flow + nurturing systems to play the long game, go ahead and fill that online bucket. 

Networking: Whether it’s a formal BNI (Business Networking International) group that meets weekly, a book club with your friends, participation on a non-profit board or a school or local Chamber committee, the networking bucket is filled with mutually supportive relationships that grow with a common cause. Be careful to have the right intentions, though, no one likes a helping hand who is only focused on selling their own services. 

Agent referrals: This is one of the buckets that a lot of real estate professionals are missing, but professional referrals should be a strong and consistent part of your business. By going to industry conferences, volunteering at your Realtor Association, getting involved with national and international Facebook groups for real estate agents and more, you can develop relationships and create your own referral network without paying high relocation company and affiliate network fees.

Once you have established all of these buckets of Business, the magic is in the balance. If you don’t already, now is a GREAT time to start tracking your ROI on each of your sources of business. Go back through all of your transactions and note where they came from – those are the Buckets where you will want to invest the most time, money and effort, while also working to fill the others in order to maintain that awesome Marketing Mix that will sustain your future production, no matter how hard the world, or the market, tries to tip those Buckets out! 

Stacie Staub is the Co-Founder and CEO of West + Main Homes. This article first appeared on Real Trends.

Gen Z real-estate agents are facing the first test of their careers

Many Gen Z real-estate agents, who were born after 1997, started their careers in a booming market.

Lately, Caleb Spears, a 25-year-old real-estate agent in Florida, has soothed some panicked colleagues on the other end of the phone.

"They will call me after a house sits for three days and be like, 'Oh my god, do you think we need a price drop?'" he told Insider.

Spears, however, remains calm. Since his brother — who was already working as an agent near the Florida resort city of Destin on the Gulf of Mexico — lured him away from a Chick-fil-A job when he was 20 years old, he's been representing buyers and sellers for six years.

According to Redfin, in June 2019, when Spears was already working, it took houses in Destin more than 78 days on market to sell, compared to a zippy 10 days in June 2021.

His fellow Gen Z agents, though, may have never witnessed slower spells.

"All they've seen is this volcanic activity in a market where everything sells over asking price in a week," Spears said. "But, historically, that's an incredibly rare instance."

The oldest members of Generation Z, who were born between 1997 and 2012, entered the workforce during unprecedented pandemic times — and real estate was no exception. As rookies became agents, home prices rose at their fastest rate in 45 years, bidding wars became commonplace, and houses flew off the shelves in days — even sight unseen.

Now, the market has shifted beneath these newbies. They're still selling houses, but at reduced prices and in longer timeframes. At best, it means real-estate agents and mortgage brokers make less money. At worst, it means firms lay off employees or they quit voluntarily during the so-called bust parts of the housing market's boom-bust cycles.

Gen Z agents told Insider that they see the current moment as an opportunity. They said they believe that if they can deepen relationships with clients offline and improve their marketing to reach more potential customers, they'll rise to the top of the industry — even in a downturn. Other people, they said, can head for the exits.

"You're not only going to survive, you're going to capture all the business all those thousands of agents would have done," Spears said.

The hot market made it easier for Gen Z real-estate agents get started

"Historically when the markets do well, more people want to give real estate a try," Lawrence Yun, the chief economist of the National Association of Realtors, said.

An additional 170,000 agents joined the association's ranks between July 2020 and July 2022, bringing membership to an all-time high of over 1.58 million brokers nationwide. Yun said the surge even beat the association's own expectations for the period.

Take the 20-year-old Nimel Sonna, who goes by Tre and started working as an agent in Seattle in August 2020. Sonna was working for a moving company when he admired a client's house. Sonna asked the owner what he did for a living, and he answered that he was a real-estate agent.

Sonna said he feels lucky he jumped into what he called the pandemic-housing "heat wave" because it aligned with his main method of signing clients: cold calling. Early on, he got in the habit of dialing strangers to find homeowners on the fence about selling to represent or people struggling with their searches for properties to buy.

Sonna said three of his first six deals were the results of cold calls. Many of his targets, he added, already had selling or buying on their minds when he had called. News of the market was inescapable, making it easier for him to swoop in.

"Cold calling is completely a numbers game," Sonna told Insider. "But numbers games work so much better when the market is hot as hell."

Tampa, Florida-based Julieniz Baez Fonseca joined the family business by becoming a broker herself in June 2020.

She was told that getting her first listing as a seller's agent might take a few months. But Fonseca got her first listing in two weeks — and sold it just three weeks after that.

"I've heard of agents who haven't gotten their first deal in a year or so in past times," Fonseca, now 22, told Insider.

A cooler market offers rookie agents a moment to stand out

What goes up must come down. Few experts expect a 2008-like crash, but the housing market has shown signs of downshifting from its fever pitch.

In times of slower market growth, agents exit the industry due to increased competition or overall loss of income. From December 2007 to December 2008, during the onset of the 2008 housing crisis, the National Association of Realtors said it lost 140,000 agents.

Some Gen Z agents, however, already anticipate the herd thinning and see it as the time to prove their mettle.

"Everybody that was doing this part-time, or they just thought this was easy money, they're going to quit, they're going to give up," Spears said.

"We're going into the season that separates the boys from the men," Sonna, who is preparing to compete for fewer listings by leaning into his social-media presence, said.

He considers his online audience — namely, his 15,000 followers on TikTok — as a source of potential buyers and sellers who may trust him more when they see how many people follow him.

"Historically when the markets do well, more people want to give real estate a try," Lawrence Yun, the chief economist of the National Association of Realtors, said.

A n additional 170,000 agents joined the association's ranks between July 2020 and July 2022, bringing membership to an all-time high of over 1.58 million brokers nationwide. Yun said the surge even beat the association's own expectations for the period.

Take the 20-year-old Nimel Sonna, who goes by Tre and started working as an agent in Seattle in August 2020. Sonna was working for a moving company when he admired a client's house. Sonna asked the owner what he did for a living, and he answered that he was a real-estate agent.

Sonna said he feels lucky he jumped into what he called the pandemic-housing "heat wave" because it aligned with his main method of signing clients: cold calling. Early on, he got in the habit of dialing strangers to find homeowners on the fence about selling to represent or people struggling with their searches for properties to buy.

Sonna said three of his first six deals were the results of cold calls. Many of his targets, he added, already had selling or buying on their minds when he had called. News of the market was inescapable, making it easier for him to swoop in.

"Cold calling is completely a numbers game," Sonna told Insider. "But numbers games work so much better when the market is hot as hell."

What goes up must come down. Few experts expect a 2008-like crash, but the housing market has shown signs of downshifting from its fever pitch.

I n times of slower market growth, agents exit the industry due to increased competition or overall loss of income. From December 2007 to December 2008, during the onset of the 2008 housing crisis, the National Association of Realtors said it lost 140,000 agents.

Some Gen Z agents, however, already anticipate the herd thinning and see it as the time to prove their mettle.

"Everybody that was doing this part-time, or they just thought this was easy money, they're going to quit, they're going to give up," Spears said.

"We're going into the season that separates the boys from the men," Sonna, who is preparing to compete for fewer listings by leaning into his social-media presence.


House passes bill to modernize VA appraisals

Companion bill awaits passage in the U.S. Senate

The U.S. House of Representatives this week passed a bill that streamlines the appraisal process for U.S. Department of Veterans Affairs mortgage loans.

With the passage of HR 7735, known as the “Improving access to the VA home loan benefit Act of 2022,” the VA is now permitting desktop appraisals and in some circumstances, waiving appraisals altogether. Critics have long complained VA appraisals had to be performed in-house, which has resulted in a costly and slow process for veterans and servicemembers.

The bill, introduced by Rep. Mike Bost of Illinois, should make veterans more competitive homebuyers, the Mortgage Bankers Association said.

“The bill will encourage important reforms to the agency’s requirements regarding when an appraisal is necessary, how appraisals are conducted, and who is eligible to conduct an appraisal,” said Bob Broeksmit, President and CEO of the MBA. “This legislation is an important first step towards broad modernization of VA appraisal processes and could make veterans’ home purchase offers more viable in today’s competitive housing market.”

A companion bill in the Senate, introduced by Sen. Dan Sullivan of Alaska, awaits passage.

“This bill will make sure that veterans are not unfairly disadvantaged during the home buying process and allow for a modern, digital appraisal process, which will get them into their new home faster,” Bost said in a statement.

In late July, the VA announced that it would accept desktop and exterior-only appraisals on some transactions. In a department memo, the VA said that the move was a response to “high demand for appraisal services and limited availability of appraisers in certain local market areas.”

However, the VA said that its “willingness to accept” alternative appraisals was not a substitute for an appraisers’ assessment of the appropriate scope of work, and whether a desktop or exterior-only appraisal could result in a “credible report.” The agency noted that there were caveats, including that the purchase price cannot exceed the Federal Housing Finance Agency‘s conforming loan limits, which are $970,800 for 2022. Lenders also have to be approved to participate in the VA’s Lender Appraisal Processing Program.


REALTOR Safety is Important - Here are some resources to check out

 
 

According to the National Association of Realtors, the goal of the REALTOR® Safety Program is to reduce the number of safety incidents that occur in the industry, so every REALTOR® comes home safely to his or her family every night.

“We will accomplish this goal together with our members by improving the Safety Culture in the industry: Talk about safety; create a safety plan and follow it; and encourage your fellow REALTORS® to do the same.” - National Association of Realtors

A class we recently hosted, [Safety is Non-Negotiable}, got us thinking about all the ways our agents can look out for their own safety.

In the call, instructor Jay Thompson covered a ton of topics on the call and shared the Beverly Carter story, which is traumatic, so please know some of the details are shared in the call. Jay covered physical and professional safety topics from self-defense, situational awareness, wearable technology and more. We’ve included Jay’s resources and safety products as well.

ADDITIONAL RESOURCES
More education about protecting yourself as a real estate professional.

SAFETY PRODUCTS

We’ve also compiled a few other resources to help you stay safe out there.

Here are some of NAR’s top recommended action items for REALTORS®

  1. Plan Your Safety Strategy

  2. Tips and Best Practices

  3. Training Videos

  4. Personal Protection Resources

  5. Take the REALTOR® Safety Pledge

Additionally, NAR provides a robust list of resources for personal protection.

As a REALTOR®, it’s important you have a personal safety protocol in place that you use every day with every client, like when meeting new clients, showing properties or sharing information online. There are a variety of tools you can add to your personal safety protocol, such as the smartphone apps and safety products listed here.

Note: The safety applications and products listed are for informational purposes only. They are not endorsed by nor have they been vetted by the National Association of REALTORS®, and their inclusion on this website does not constitute a recommendation by NAR and should not be inferred as suggesting a preference over other applications or products currently available in the market. The information provided is a selection of safety resources designed to help you determine what tools may best fit into your personal and professional life.

Find the full list of safety products here.

On essential piece of a Realtor’s job that can be dangerous is holding an open house.

Here are 12 tips from the Texas Real Estate Research Center to conduct a safe open house.

Have the seller remove all valuables​ from the home before the showing. An open house provides potent​​ial burglars a way to map out a home and identify valuables to target. Belongings like video game consoles, jewelry, and important documents should be removed from the property and kept somewhere safe.

  1. ​Have the seller remove all valuables​ from the home before the showing. An open house provides potent​​ial burglars a way to map out a home and identify valuables to target. Belongings like video game consoles, jewelry, and important documents should be removed from the property and kept somewhere safe.

  2. Bring a colleague or friend to the open house. It is always good practice to have another set of eyes and ears to alert you to potential threats.

  3. Check in with someone even if you are not alone at the open house. Notify someone off-property, like a colleague, friend, or relative, that you will be calling them every hour, on the hour. If you don't call, they are to call you. You should also give them the address and turn on location sharing if possible.

  4. Create an escape plan. When you first enter a house, check all rooms to determine several escape routes. Unlock deadbolts and open a couple of windows to facilitate a faster escape. If the backyard is fenced, be sure you can escape from there as well.

  5. Check your cell signal before the open house. Make sure your phone is charged and has an adequate signal. Program emergency numbers on speed dial.

  6. Walk behind the prospect. Do not lead the client around the home; instead, direct them around the house from behind. The prospect should always be in your “10 and 2" range of vision.

  7. Avoid small rooms. Stay close to the exits in attics, basements, and other small rooms. Do not let yourself be cornered.

  8. Have a sign-in procedure to identify prospects. Have all open house visitors sign in with their full name, address, phone number, email, and vehicle information. When scheduling a one-on-one showing, be sure to photograph the prospect's identification card and send the picture to someone in your office.

  9. Keep your keys and phone on your person. Your handbag should be locked in the trunk of your vehicle.

  10. Keep an eye out for suspicious activity. If anything is out of the ordinary—like a man wearing a long coat on a hot day, or someone asking about when the sellers are coming home—do not be afraid to cut the showing short. However, the best course of action is to stay calm and not show fear. Confidence is key, and always keep your head up. For added protection, ask neighbors to keep an eye out for suspicious activity.

  11. Make sure everyone is out of the home before locking up. Do not assume the home is empty after the open house. Check every room to make sure no one has stayed in the home. Make sure all windows and doors are locked.

  12. Trust your gut. If something feels wrong, it very well may be. You should remain alert and aware. If you need to cut the open house short or alert the authorities, do not be afraid to do so. Remain professional, and get out quickly if you need to. 

Another important part of Realtor safety is protecting your mental health. Check out this article on The Close for tips on how to deal with toxic clients.

As noted earlier, whether you’re a new agent or you’ve been in the business for decades, it’s easy to get complacent, and incorporating preventative safety practices can sometimes seem like a hassle that eats up your valuable time.

Having well-practiced safety routines in place can help you to see warning signs and avoid risk. NAR’s September webinars will help you handle the risks that real estate agents face in the course of their work.

It’s an interactive conversation where you can hear from other professionals and their experiences. You’ll come away with some key takeaways like how to spot danger and how to navigate it once it finds you.

Avoiding REALTOR® Danger Zones
Date: September 15, 2021, 1 to 2 p.m. Central Time
Register

Conference Year-Round + REALTOR® Safety Discussion: Avoiding REALTOR® Danger Zones
Date: September 16, 2021, 1 to 2 p.m. Central Time
Register

What other safety tips do you like to keep in mind? Let us know.

Related Links

If there is a home that you would like more information about, if you are considering selling a property, or if you have questions about the housing market in your neighborhood, please reach out. We’re here to help.

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Take a Deep Breath and Stop Apologizing to Avoid Emotional Burden + Liability

Transaction falling apart? Never say, “I’m sorry.”

By Stacie Staub

As a broker-owner, I act as a CEO, coach, therapist, cheerleader and shoulder-to-cry-on for a few hundred professionals.

I get to celebrate closings, successes and goals achieved, but also be there when deals are crashing, agents are threatened with litigation or are fired by their customers, and when their exclusive agreements are blatantly violated. It’s not all rainbows and unicorns and glowing testimonials in this business, as we all know.

Whether you’re in the heat of a conflict, working through a brutal negotiation, or trying to crawl out of a dry spell, here’s my advice — be careful what you say!

Never say, “I’m sorry”

My dad taught me this as I was learning to drive, and although I definitely didn’t understand the life-long impact this lesson would have on me as a 15-year old who learned the rules of the road behind the wheel of an XL Chevy Suburban dragging a four-horse trailer, it has served me well. 

It is not up to you to apologize for circumstances beyond your control. 

When you say “I’m sorry” you are doing several things:

  • Admitting fault.

  • Accepting responsibility.

  • Offering to carry a burden you can’t actually unload or even lighten.

Think about times you hear or say I’m sorry:

  • “I’m sorry for your loss.” (When someone passes away)

  • “I’m sorry it rained/snowed/hailed/was too hot.” (During a party, event, etc.)

  • “I’m sorry (x) happened to you.” (Countless occasions and reasons)

Stop. The next time you go to say (or type) the words “I’m sorry,” take a beat and think about what you’re really feeling or trying to express. Instead of those words, use these instead:

  • “Love and light, your grandmother lived such a long and wonderful life!”

  • “Bummer! I would love to help when you reschedule your event. I’m sure the weather will be lovely next time!”

  • “Oh shoot! Let me know if you need a ride while you’re waiting on insurance to replace your stolen car!”

I hear agents saying, “I’m sorry” during the real estate process and every time, I cringe, because they’re not only weighing down their own self-consciousness; they might also be putting themselves in a difficult legal position.

  • “I’m sorry, you didn’t get the house we wrote the offer on.”

  • “I’m sorry it hailed while your home was under contract and the buyer didn’t want to deal with the roof.”

  • “I’m sorry interest rates changed right before you were finally ready to start house-hunting.”

  • “I’m sorry your home hasn’t had any showings and no offers.”

Whether your buyers went against your advice and wrote a low-ball offer, your sellers didn’t list when you recommended and missed the hot market, or your customers just had some bad-weather luck, it’s not on you. STOP APOLOGIZING.

Here’s how to flip the script in real estate

It takes some serious work and mental discipline to flip this script, but doing so is necessary for emotional and legal survival. Here are some examples:

  • “We didn’t get this one, unfortunately, but in this seller’s market we’re going to need to be aggressive and realistic to put a deal together. Let’s consider expanding your search and think about what incentives we might offer in the next contract to make sure you come out on top!”

  • “Wow, that hail was bid timing. Let’s work with your insurance company to make sure we can get the roof replaced and get back on the market — and at least we won’t have to worry about the roof coming up at Inspection!”

  • “Yes, the increase in interest rates lowered your affordability a bit, but now you’ll be dealing with a lot less competition, have more inventory to choose from, and will be able to include some contingencies that sellers weren’t considering before. Plus, you can always refinance.”

  • “Even with a full marketing push, maximum exposure to the market, and a full weekend of open houses, we’ve had no showings or offers. Let’s regroup and work together to improve the price and/or condition to make sure that we get an offer next weekend!”

It’s up to you as an agent to control your transactions to the best of your ability, to manage difficult situations, and to help your customers through everything from natural disasters to personal problems, but it’s not a good idea to accept responsibility for all of the things.

Here are some phrases to try:

“I hate hearing that”

“Oh no, how can I help”

“Awwww shoot, that must have been disappointing”

“Hmmm, now what”

My challenge for you: The next time you start to say “I’m sorry” think about what you are actually trying to convey/say, and find some new words, and protect yourself both emotionally and legally in every situation.

Stacie Staub is the CEO of West + Main Homes.

This article first appeared in
Real Trends.

West + Main Agent Will Serve on NAR Housing Opportunities Committee

 
 

An Oklahoma City Realtor will help determine how money is spent to solve housing issues in OKC and around the nation.

Jessica Thompson, Realtor at West and Main Homes and Oklahoma City Metro Association of Realtors (OKCMAR) member, will serve as the Vice-Chair for the 2023 National Association of Realtors Housing Opportunities Committee.

The committee reviews hundreds of grant requests each year from cities and realty groups hoping to research, educate about or solve housing problems within their
communities. Topics include affordable housing for the elderly, housing shortages and homelessness.

Thompson said she hopes to advocate for housing affordability in Oklahoma City and at the National level.


“I look forward to being a part of solutions for cities across the country, and also learning from these creative minds and bringing those ideas back to Oklahoma.”

About Jessica:

I am a 5th gen Okie and have resided in Oklahoma City’s urban core for more than 10 years. My husband, Anthony and I, are currently raising our two children and dog in the same neighborhood in which my great-great grandmother once lived and I am proud to be an integral part of my neighborhood's renaissance. I began my real estate career in 2012, working with Green Home Builder, Tapestry Custom Homes, who specializes in universal design features. Being the well-rounded individual that I am, I have used my construction knowledge and historic home sales experience to renovate and restore my historic 1925 bungalow.

My practical knowledge and familiarity with old and new home construction empowers my clients to navigate the varying expectations that come with homeownership. Being a dynamic Realtor with a can-do attitude make me a desirable and influential person to work with. I am inspired to get to know my clients as my ability to meet them where they are at in life enables me to find them the right place to call home. I have a knack for helping people enrich the areas that they are in by acknowledging how they can be part of that community or take advantage of what that community has to offer. 

My accolades include the National Trade Association's Realtor Magazine "30 under 30" in 2017. I was recognized by the Neighborhood Alliance of Central Oklahoma as the "Good Neighbor of the Year" in 2018. I’ve been featured as Top Producer's 2019 "Rising Star." Throughout the years, I have been able to contribute to public education of real estate through radio interviews, various magazine and newspaper articles and have been a featured speaker at multiple events.

I have served on the Board for the non-profit 501c3, Positively Paseo, a community housing development organization whose work has been revitalizing urban neighborhoods that have experienced disinvestment, by rehabilitating historic homes, building homes on infill land, and creating community investment through home ownership. I collaborated with the City of OKC’s Office of Sustainability, Neighborhood Alliance of Central Oklahoma, University of Oklahoma College of Architecture’s Division of Regional and City Planning, to create a Youth Walkability Program called “NeighborWalks” to educate youth on the importance of walkability in communities. Through community endeavors, I found a passion for government affairs and policy. I have served on the Oklahoma City Metro Association of Realtors Government Affairs Committee since 2018, most recently serving in the capacity as Vice-Chair. I also serves as one of the Board of Directors for the Oklahoma City Metro Association of Realtors. I have served on the committee of the Association’s Young Professionals Network, as well as the Oklahoma Association of Realtor’s Young Professional’s Network. I currently serve on the Housing Opportunity Committee for the National Association of Realtors and was considered for Presidential Recognition for work done in her community in 2019. 

Follow Jessica on Instagram for day to day updates

About NAR

America's largest trade association, representing 1.5 million members, including NAR's institutes, societies, and councils, involved in all aspects of the residential and commercial real estate industries.

MISSION

To empower REALTORS® as they preserve, protect and advance the right to real property for all.

VISION

Our vision is to be a trusted ally, guiding our members and those they serve through the ever-evolving real estate landscape.
Learn more at nar.realtor