The most popular interior design style in every state
State-by-state, the most popular design style in the US is #coastalliving. Eighteen states use this hashtag more than any other to describe the interior of their home. It’s no surprise that these are all sea-facing states. However, the east coast favors the style more than the west.
Instead, the west coast states of Washington and California prefer #midcenturymodern. In fact, this is the second most popular style in the States. The ‘new retro’ look of mid-century modern feels both classic and contemporary, allowing amateur interior designers to cherry pick their favorite details from a century of interior design.
Hashtags are still as important as ever! As more and more millennials become homeowners, there is one app that they're taking to in droves to share their new home designs using different hashtags: Instagram. Currently, there are 91.4 million #interiordesign posts on the app.
When young homeowners redesign spaces inside their residence and share the finished product on Instagram, they often include a hashtag that best describes the new design style they've chosen—whether it be #modernhome, #rusticdecor, #coastalliving or a host of other styles.
Until recently, it hasn't been possible to accurately track which hashtags are most popular state-by-state. However, the data scientists at Angie's List were successful in creating a program that can scrape data from Instagram posts to determine which state they were posted in.
In a recently-released study, Angie's List reveals the most popular interior design style in each state based on Instagram hashtags and location data.
The results? The most popular design style in the U.S. is #coastalliving, with a total of eighteen states using the hashtag more than any other to describe the interior of their home.
See the rest of the study!
