How the Pandemic Is Changing Appraisals

Pro Tip: Your property photos are more important than ever…because they are being used not to just to market your listing but to valuate the home as well.

When Chris Read, ABR, CRS, broker-owner of CR Strategies in Woodridge, Ill., was asked to be a speaker at the REALTORS® Legislative Meetings two years ago in Washington, D.C., she interviewed 20 real estate professionals beforehand to get a bearing on their thoughts and experiences working with appraisers, according to Realtor Magazine.

It turned out to be interesting fodder for the Real Property Valuation Forum at this year’s virtual meetings. Before presenting Wednesday at the 2020 REALTORS® Legislative Meetings, she interviewed 35 more real estate pros to learn about their changing experiences with real estate appraisals and valuations during the COVID-19 crisis.

One of the biggest differences Read found from her interviews with agents this year compared with two years ago is that there are fewer issues related to “geographical incompetence.” The instances of appraisers traveling to do inspections for homes in a neighborhood they aren’t familiar with has dramatically decreased, she said.

However, an issue that continues to persist is the undervaluing of properties. Of the 35 agents Read interviewed this year, all had at least one undervalued home and some had at least 10 undervalued by about $3,000 to $4,000—with little success in appeals, she said. Typically, the buyer and seller then meet in the middle on price or the seller kicks in money, she said.

Despite the fact that some lenders, including Fannie Mae and Freddie Mac, are now allowing exterior-only inspection appraisals or desktop appraisals as safety measures related to COVID-19, Read found that nearly all of the 35 agents she spoke to have used traditional appraisals in multiple transactions since the pandemic took hold in the U.S. The inspection process now typically involves explicit directions to ensure safety, including requiring all doors be open and lights turned on, as well as having the homeowner wait outside the property while the appraiser goes inside to conduct the inspection.

Another difference is that most agents aren’t present for the inspection. Instead, they’re opting to email the appraiser their packet of information, including such things as a list of property upgrades, the age of the roof, and a copy of the contract. Read expects these safety steps to continue for the foreseeable feature. “Some people believe the pandemic has sped up what would have happened in the real estate industry anyway,” she said.

Lyle Radke, director of collateral policy at Fannie Mae, is seeing a similar trend. On March 23, Fannie Mae issued temporary guidance on appraisal requirements allowing desktop and exterior-only appraisals on many mortgage transactions. That flexibility is set to expire on June 30, but it’s conceivable that it will be extended again, Radke said. However, in the majority of cases, lenders and appraisers are still choosing the traditional approach, he added.

Appraisers in harder-hit states such as New York and New Jersey are opting more often to use such alternative methods to conduct appraisals, said Radke. In less-populated states—like Wyoming, where COVID-19 is having a lower impact—modified appraisals are virtually nonexistent. “They’re getting into homes, but they’re taking new precautions in terms of social distancing and hygiene,” Radke said. “I think those are the things that will have staying power.”

While hope is growing for a vaccine or medical breakthrough to eventually manage the transmission of COVID-19, Radke said there will always be a risk of contracting other illnesses and infections. “We’ll never stop thinking about hygiene,” he said. 

Federal regulators are also allowing lenders to postpone appraisals on residential and commercial properties for up to 120 days after the mortgage has closed, a modification due to COVID-19 that sunsets on Dec. 31, said Jeremy Gray, director of credit administration at Rock Canyon Bank in Provo, Utah.

James Heaslet, chief of construction and valuation at the Department of Veterans Affairs, has also found that the majority of appraisers are still doing interior inspections with increased safety measures. Real estate agents today, he said, are “critical and integral” for home buyers and sellers, in part because they’re in communication with appraisers. “We need the details [about the property] and need good photos,” said Heaslet. “Photos are used to sell the property and to showcase the property, but photos are also used to evaluate the property.”

One of Read’s favorite terms is “managing expectations.” Part of the client education process is explaining that there’s a good chance the buyer is going to use mortgage financing that has to go through the appraisal process. Appraisals will continue to happen during the pandemic, but with more care and consideration for everyone’s health and safety.

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Live Stream Open Houses vs. Recorded Virtual Tours: The RESO Standards

Real estate agents are creating new ways to introduce busy, remote or self-isolated clients to properties online. In order to reduce foot traffic in sellers’ homes during the pandemic, new digital showing trends have emerged.

Defining these digital property platforms clearly is important to help agents and consumers understand the difference.

The Real Estate Standards Organization (RESO) has gathered feedback from the real estate industry in order to provide a standardized way to distinguish them.

Virtual tour: a pre-recorded or pre-existing, static digital exposure of a property. This includes pre-recorded video tours, 360-degree panoramic images, 3D digital tours, and pre-recorded showings available for playback.

Live stream open house: a real-time interactive digital open house at a scheduled time where an agent can communicate with potential buyers via a live video service. 

Agents can provide links to both virtual tours and live stream open houses in the MLS, but the need to distinguish between them is important. Consumers who want to attend a live stream open house shouldn’t be provided a link to a pre-recorded virtual tour.

Live stream open houses are created by agents on live streaming platforms. Some popular examples include:

  • Facebook Live and Events

  • Zoom

  • Google Meets

  • Microsoft Teams

  • YouTube Live

  • GoToMeeting/GoToWebinar

  • Skype

  • Webex

  • Join.me

  • Whereby

  • BlueJeans

A live stream open house allows agents and sellers to expose a property with maximum visibility. Buyers who cannot physically be in the area can still get customized feedback while viewing a home. In the current environment, clients who are uncomfortable with in-person experiences can avoid close contact. 

Increased Flexibility for Professionals and Consumers

Agents can customize tours of a home on the fly based on the requests of open house visitors. Many features are similar to an in-person tour, such as walking back through a room, turning to focus on a different wall and opening up a cabinet.

Agents can also answer live audio or text questions from multiple viewers, allowing the visitors to learn from each others’ questions and enhancing the agent’s ability to deliver a wide range of information about the property to a broad audience

Live stream open houses in the MLS need to be clearly identified to avoid the unwitting arrival of buyers at listings that are not open to the public, creating consumer dissatisfaction as well as health and safety concerns.

The RESO Standards

RESO’s Data Dictionary Workgroup created standard ways to express this kind of live stream open house data. These results will go to the RESO Board of Directors for ratification and become the agreed-upon method to define these new open houses for the industry’s technology companies.

Agents can select from:

  • Live Stream Public Open House

  • Live Stream Broker Open House

  • Public Open House

  • Office Open House

  • Broker Open House

It’s critical that live stream open houses are designated correctly, and not accidentally listed as traditional open houses. Buyers showing up at sellers’ homes unexpectedly would be problematic for everyone involved.

There will be a URL field in the MLS for an agent to input a link to the online location of the live stream open house. The only URLs entered into this field should be truly live interactive video broadcasts between agents and consumers or other agents/brokers.

Words Matter

When these events were called “virtual open houses” in an MLS, 99 percent of the URLs entered by agents were incorrect–they were pre-recorded. When the events were changed to “live stream open houses”, 90 percent of URLs entered were for live streamed events. So the industry has coalesced around the term “live stream open house”.

If an agent would like to hold a traditional open house and live stream it as well, the agent could create both a live stream and a traditional open house at the same time. Even after current social-distancing measures subside, this may become a popular technique to increase open house attendance long-term.

After a live stream open house, a recorded version of the open house may be available. That recorded tour should be stored as a virtual tour in the MLS.

Moving Forward with Live Stream Open Houses and Virtual Tours

Recorded virtual tours and live stream open houses will continue to grow in popularity, as will the innovative ways to employ them. Properly describing these events distinctly will help the industry continue to support professionals and consumers in using innovative practices to buy and sell real estate. 

Resources for Real Estate Pros Who Want to Learn How to Host Virtual Open Houses:

Replay: Cloud CMA Live Demo and Discussion with West + Main Homes

Damien Huze and Sky Winston from W+R Studios jumped on to share an update on the new interactive digital presentation that is included as part of the Cloud CMA package. Don't miss your chance to hear directly from real estate tech designers who make the tools you use!

We’ve included a podcast link below if you just want to hear Damien and Sky wax poetic about all things product and real estate software design for about 20 minutes without demo.

If you’d like to see the full conversation as well as the live demonstration, check out the video.

You’ll understand after watching, but in case you don’t: this is the best product in years.

P.S. W+M Agents let us know if you need a discount code. We’ve got your back on this one.


Cloud CMA Live Interview and Demo

00:00-16:30: We open by discussing product design and real estate technology opportunities
16:30-30:00: W+R Studios background story and context shaping Cloud CMA product
30:00-56:00: Cloud CMA Live demonstration
56:00-#End: Q+A, Pricing, and Wrap Up

 
 

Product First Impressions and Feedback

Cornerstone product: Comparing listings is an evergreen skill agents perform every single day.
Transformative: Comps used to require multiple assets. Digital experiences need only one.
Polished: Agents are escorted through the process and clients appreciate the visuals.
Winner: This elevates the game for every stakeholder in the process.

Cloud CMA Live exposes a broker and agent software category as important as real estate search results and individual listing detail pages. The art and science of comparing listings used to be a cut + paste mishmash of files, links, and anecdotes. With this release, nearly every agent and broker can analyze, package, and present this information with style and confidence.

Here is an example Cloud CMA Live customized with W+M listings, not a true CMA - link

There will be a moment in time later this year when collectively as an industry we won’t understand how we did this process any other way. I compare it in our chat to Caller ID.

If these last two months have showed newer agents anything, it’s that pricing real estate is equal parts art and science. Cloud CMA now cannibalizes the previous other ingredient: bulls**t.

I must implore brokers and agents to truly discover where this tool fits in your stack and master the workflow for discussing a group of listings as compared to another one. Cloud CMA and it’s Live upgrade are customizable with PDF upload modules and a simple WYSIWYG editors for additional content. Don’t try to shove every other part of your process into this product - and simply marvel at the beauty in having a tool that fits one piece perfectly.

With a true product category leader on the table, MLS, Associations, Brokers, and Agents must figure out how to get the product in the hands of every single user in the country.

The folks at W+R studios threw down an instant classic, much like the Led Zeppelin debut.

There will be cheap imitations. But once you go Cloud CMA Live, you’ll never go back.

 
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Greg Fischer

Tech | Managing Broker

(720) 605-3325

 

West + Main Homes Agent Pro Podcast.

A 20 minute outtake from our conversation above where Damien and Sky share insights.

Nobody else in the real estate space talks about their work like this. Throw down your card.

 

The crew from W&R Studios jumped on to share an update about the new interactive digital presentation that is included as part of the Cloud CMA package. Don't miss your chance to talk directly to real estate tech product designers who make the tools you use every day!

 
 
 

How are Industry Leaders Connecting Now? - Creating Paths and Wrangling Cats with Chavi Hohm

I’m looking forward to Inman Connect.

It took me awhile to get to this point, I have to admit.

I’m Zoomed out, I miss hugging people and putting my head on someone’s shoulder in a crowded conference room, and running into an old friend in the lobby, and jumping in an Uber for an impromptu adventure. I miss all of the things, and I’m sure you do, too.

But I actually think that the Inman team has some pretty awesome timing with Inman Connect coming around the corner while we’re all simultaneously yearning for and dreading having to adapt to life with one foot sort of back in the Real World, and the other foot firmly planted Safer at Home.

Today, three industry leaders shared how they’ve been dealing with both the quiet and the chaos, including my gal Chavi! What she said made me both smile + think, as is typical in any convo with this superstar!

Kim-and-Chavi.png

Chavi M. Hohm

Team Lead and Content Manager, Team Diva Real Estate with Coldwell Banker Bain

What’s the biggest change in the way you’re managing your business now? 

Life now is about managing feral cats and trying to tame them to be house cats. Anyone who is parenting a teen and manages people in real estate understands that both of these creatures are downright feral. They only come to you when they need to be fed but generally want to be left alone to do their own thing. Schooling a teen at home and teaching adults how to move their business online is forcing feral creatures to enjoy being a house cat. Sometimes you get scratched in the process.

How do you find new business in a time like this? 

Team Diva was really well-positioned for this market before the stay-at-home order came through in Washington state. We were already doing a lot of videos and online content. All we had to do was up the heat and make sure we were staying connected to what the community really needs right now. Frankly, stats about the market are irrelevant when your neighbor is having to go to the food bank. How do you help your neighbor? Creating paths for our clients to help other people is really what is the most important thing right now.  

How do you keep morale up, for you personally, and for your team? 

Early on in the process, all of us adopted the Brooke Castello Monday Power Hour. One of the items that really works is prioritizing personal items first and than working the other items into your calendar. Having the calendar really helps to keep me and the team focused on what we need to do for the work at Team Diva and at home.

Who in the community has impressed you or helped you most during this time? 

Frankly, it takes a village to stay in a winning mindset, have support to be vulnerable about your insecurities in this market, and overcome huge personal and professional obstacles. My village includes Marguerite Martin, Stacie Staub, Anne Jones, Andrea Geller, Kim V. Colaprete, Greg Fischer, Heather Ostrom, Jay Thompson, Sharon Steele and Vanessa Jones Bergmark. There are more people than this. And all of them have sent me an article, suggested we apply for the PPP, had a phone call or just said the right thing at the right time. I love them all!

What’s your outlook for the rest of this year? 

At the beginning of 2020, we changed our goal-setting from gross commission and ranking within the company to net income. 

Can you share a few words about how Inman has helped you grow your business, in bull or bear times? 

Inman opened an entire new world to me back in 2012. It introduced me to a realm of people who were on the same path that I was at the time. That path had led me to be in a really secure space now where I can innovate through this coronavirus crisis, keep my team together and help others.

To find out what other folks had to say, keep reading on Inman News.

And, if you’ve ever wanted to attend an Inman event but couldn’t afford it, didn’t have time, or didn’t know if it would deliver what your Real Estate business needs, this year is the perfect time to give it a go!

Inman Connect Now connects virtually June 2-4, 2020. The digital event offers standout speakers, incredible networking opportunities, and the chance to forge business breakthroughs and build new relationships to last a lifetime. Don’t miss out — register today.

5 action items you need to do now to help people who want to migrate out of dense cities

When state governments ordered residents to stay at home more than a month ago, it triggered a wave of temporary migration.

“We immediately saw a pickup in our rental market, especially a pickup in our high-end market,” with some renting sight unseen, said Tammy Felenstein, executive director of sales for Halstead Real Estate in Stamford, Conn., close to the New York state border, via Housing Wire.

Some in the Northeast flocked to Florida. Others, wary of germs easily spreading in high-rise building elevators and through dense city life, rented homes in the suburbs. Still others, particularly young single adults, packed bags and moved back in with their parents. And even for those staying in place – whether in their condo, apartment or house – the isolation made the walls feel closer.

As states plan to reopen their economies, what changes COVID-19 will have on the housing market remain to be seen. Demographers and Realtors alike predict this is a tipping point for people who’ve already been dreaming of backyards, private pools and more space. It will accelerate trends that were already happening, they said, and bring a new level of consideration – whether people upgrade their apartments and condos for larger units or move out of dense cities altogether.

As a licensed Realtor, are you ready, willing and able to jump in and assist?

Most agents focus on trying to generate activity where they live: farming their local subdivision, creating + sharing content about their own neighborhoods, and helping people who want to move locally.

Which is fine...but in times like these, in a COVID world, do you know where the business is coming from? Are you missing opportunities to help outside of your normal business plan?

Staying on top of “Response Trends” like this, and being able to act quickly in order to serve an unexpected need, is crucial to surviving in this business.

Luckily, there are so many tools, so much data, almost unlimited resources available to you as a Real Estate professional…but first, you need a plan.

Personally, I’m betting that we are going to see an even greater number of people looking to move into Middle America…places like Denver and Oklahoma City that are holding up as well as could be expected in this time of crisis are sure to be attractive to folks looking to move out of crowded buildings and cities, to have a backyard and miles of open space and trails to escape to, where it costs less to live and is easier to navigate - less need for public transportation, bigger homes for less money which will accommodate working from home…the list goes on, and you should know how to market to serve people with these needs + wants, if you are a person who wants to attract these future clients.

Here are 5 action items that I’d recommend starting on immediately:

1. Re-work your business plan and re-set your goals to include relocation business - how many people can you reasonably expect to help move into and out of your town instead of around it?

2. Choose 5 cities where you predict migration will be prevalent, both to and from. Do some research. Gather some data about the differences in Housing Prices, Cost of Living, Unemployment Numbers, Vacancy Rates, and Expected Stay-at-Home Orders for the next few months in each of those cities, including your own.

3. Craft a marketing message that will speak to your target demographic: the people who are suddenly very unhappy with their current living situation who will likely want to move within the next 6-18 months. What do they need to hear? How are you uniquely able to help them?

4. Create marketing collateral with that messaging, and a budget for distributing it. The most effective marketing mix includes both online and off, and statistics show that people will need to see that same message seven times for it to stick - so, that likely means that you will need a strategic combination of postcards, targeted facebook and instagram ads, blog content and landing pages - all reaching the same list - in order to have an effective return on your investment.

5. Research, connect with + nurture Real Estate agents who work like you do in each city. Again, you’re going to need to do some legwork here, but it’s going to be more important than ever to have referral partners that you like, know + trust in the places where you are going to help your future clients move in and out of. Add them to your CRM and create a plan for staying in touch with your fellow professionals.

If all of that sounds completely overwhelming, but you’re feeling it and want to figure it out…let me know. I would be happy to hear about your particular situation + goals and help you figure out how to get started!

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How COVID-19 has changed the mind of potential homebuyers

Some are worried about the job market, others want more space

Despite the uncertainties of the current pandemic, some people are still shopping around for homes.

A new study from OJO Labs surveyed 200 homebuyers who had planned to purchase a house within six months before the outbreak of COVID-19 and found that “the virus has amplified many of the existing difficulties along the home-buying journey and made apparent the value of both technology and human expertise.”

From the survey, 45.6% of shoppers said they are motivated to expedite their moving timeline because they think they’ll get a good deal on a home, while low-interest rates are a major factor for 56.5%. But social distancing and the ability to bounce back in the job market was a huge factor for these potential homebuyers.

Eighty percent of those surveyed said their moving timeline has been delayed or stopped altogether, while 60% of first-time homebuyers say they are concerned about future employment prospects and 54% said the inability to see homes in person is a factor.

As more homebuyers are stuck at home, more are realizing they need space to fit their needs.

First-time homebuyers in the survey who are expediting the process think extra bedrooms (43.5%) and an open floor plan (45.7%) are more important than before COVID-19.

Even though there are still potential homebuyers out there, new listings dropped an average of 63% in the earliest, hardest-hit markets, OJO said.

And due to social distancing and shelter-in-place guidelines, OJO said that open houses have declined 82% lower than the March peak.

Virtual tours, 3D tours, livestream tours and even FaceTime tours have come out of the woodwork, showing the eagerness of agents. OJO said that 28% of those delaying the process still report looking at listing photos and 25% are taking virtual tours of homes more now than before COVID-19.

In fact, 41% said there was an increase in remote communication with agents – whether it’s ZoomSkype or FaceTime – while 32.6% said they still met with agents in person.

Virtual tours are more valuable than prior to COVID-19 for both those delaying (42%) and expediting (41%) the process.

What do you think? Do you have the skills, tools, mindset + habits that you are going to need to serve tomorrow’ s homebuyers?

If you’re looking for a brokerage that can help you not only survive but thrive, we should talk!

3 Reasons Why Real Estate Pros Should Not Cut Their Marketing Budget During COVID-19

Since the “stay-at-home” order went into effect due to the coronavirus pandemic, massive budget cuts have been occurring throughout the vast majority of the industries around the globe, including real estate.

Despite the government declaring the real estate profession as an “essential” business in most of the U.S. states, there has been a noticeable slowdown in activity across the country, which caused thousands of real estate companies to start substantially cutting and even completely freezing their marketing budgets.

But is this really a good idea to do so? Or perhaps the current situation presents an incredible opportunity for real estate professionals to expand their business despite all the odds, according to Oleg Donets, founder of Real Estate Bees:

Regardless of whether you are a solo agent, a team lead, a brokerage owner or an investor, it’s important to think carefully about your marketing and other budgets in times like these.

Reason No. 1: Capitalize on Deeply Discounted Exposure

It is not a secret that numerous mass media and advertising firms are suffering tremendous losses as a result of the abrupt budget cuts due to COVID-19 outbreak.

For instance, according to The Wall Street Journal, in March alone the cost to run an ad on Facebook in front of 1,000 users dropped 15-20 percent compared to February. A similar cost drop per 1,000 impressions, in particular a 22 percent plunge, was registered for Instagram.

The largest video search engine in the world, YouTube, has also been suffering 15-20 percent drops in ad cost during the same period. There are many other large digital media and advertising platforms that have a similar impact on their ad revenue.

Over the last 30 days, we have been receiving numerous discounted pitches from various media and ad space selling agencies. Some of the offers were, in fact, quite attractive.

For instance, we have received a pitch from a fairly well-known regional homeowner magazine that reaches about 1.5M readers through their physically circulated and digital version of the journal.

The publication offered us a deeply discounted package, for which we used to pay 2x more. It was a no brainer to us and to our strategic real estate investing partner, a national iBuyer, HouseCashin, from whom we have been buying ad space for quite a while.

The ROI was through the roof especially in conjunction with this unfortunate situation due to the favorable conditions for large cash homebuyers like HouseCashin.com.

That being said, it doesn’t matter what type of real estate company you run. What is important is that you can currently get a tremendous exposure in front of your target audience for deeply discounted prices than ever before.

The economy will bounce back soon, and you will no longer have this amazing opportunity as it exists now. Take advantage of it while everybody else cut on their marketing expenses.

Reason No. 2: Capture Market Share When Everyone Else Is Halted

As more and more real estate professionals desert the marketing and advertising field, it opens up many lucrative opportunities that would not have been available otherwise. One of the many is to capture greater market share while the majority of your competitors are pooling out.

To demonstrate this strategy, I’d love to use one of our most recent examples. For those who are strongly against using Zillow’s Premier Agent advertising platform, I apologize upfront, but this section will be about using the platform to one’s advantage.

For those who know how the Premier Agent program works, you know very intimately the scarcity that’s surrounding certain zip codes.

In other words, there are some very desirable zip codes in every city throughout the U.S. that have been fully sold out to a handful of local real estate agents and teams. Before the coronavirus pandemic, these zip codes didn’t tend to open up often due to a very high demand.

However, at this point, as real estate professionals are cutting their marketing budgets, you can see those most desirable zip codes start opening up for grabs. In response to this increasingly concerning situation, Rich Barton, the founder and CEO of the Zillow Group announced that Zillow will cover 50 percent of the advertising cost beginning March 23.

This is where we advised our strategic real estate partner Kristina Morales, a licensed REALTOR®, not only to not back out of her current occupied zip codes, but also to secure the new ones.

Kristina reported, “When COVID-19 first took place and fear set in that the real estate market may tank, I immediately thought of reducing my marketing budget with the Zillow program. After speaking with my digital marketing strategist from Real Estate Bees, I realized that reducing my marketing budget wasn’t the answer. The answer was to increase and expand into the markets that were previously unavailable to me. What is even better than getting into new zip codes is that the quality of the leads has improved significantly. Think about it, only serious buyers are looking right now because for others it is not worth the risk. My activity over the last four weeks has skyrocketed and my pipeline continues to be full. I attribute that directly to my commitment to maintain and/or increase my marketing budget.”

If Kristina would have gone with the flow of downsizing her marketing budget, she would never be able to fill up her pipeline to the end of the year within 30 days. In addition, once the pandemic is over, she has her new, highly lucrative zip codes secured, which she would unlikely be able to get during the regular times.

Reason No. 3: Leverage Downtime to Build Your Pipeline

It has been almost a month since the U.S. government has mandated non-essential businesses to close their doors to customers. Guess what? It is a lot of people; people who either already were, or were about to be, on the market for real estate services.

But due to the outbreak, all these people, as well as those who have not been officially proclaimed as non-essential businesses, are now stuck at home 24/7. And what exactly are all of them doing at home?

You guessed it right, these people spend a lot of time in front of the TV and their computer. As I mentioned before, these folks were either on the market already or about to be soon. In fact, according to the data we keep receiving from our nationwide network of strategic real estate partners, 70-80 percent of those who already were on the market, haven’t pulled out.

In a recent interview conducted by the Washington Post, Lawrence Yun, chief economist at the National Association of REALTORS® said, “If the virus shutdown is less than three months, then there will be a quick, robust rebound and maybe even no change in the annual home sales.”

Based on what is currently going on, it seems like the government is planning to lift the economic lockdown by the end of April. Therefore, if Mr. Lawrence is correct, the economy will bounce back quickly. So, this is a perfect timing to begin utilizing various advertising mediums to get in front of your target audience to start building your pipeline.

Despite the current situation, people are still buying and selling homes, but not many real estate professionals seem to be interested in picking up new clients. There is a huge opportunity right now to fill up your pipeline with underserved customers.

Oleg Donets is a serial entrepreneur, technology and digital marketing strategist with a solid track record. You can find Oleg on LinkedIn.

National Association of Realtors offering Steep Discounts and Free Certification Classes in May/June


Through NAR´s Right Tools, Right Now program, the Center for REALTOR® Development is offering the following discounts.


* Free course discount offered under RTRN program is extended to NAR members only. Non-members of NAR will receive 30% off RTRN courses.

The Present, Past, and Future of Work. Brokers from CO/WA/CA Discuss (Video or Podcast)

Join brokers from Colorado, Washington, and California for a discussion about navigating the social devastation of a pandemic while figuring out where the business of real estate fits in.

TOPICS
Layers of Marketing
Extra Seller Prep
Managing Showings
Leading Through Crisis


PANELISTS

Chavi Hohm
Mrs. Diva + Team Diva Member @ Team Diva

Stacie Staub
CEO @ West + Main Homes

Anne Jones
Designated Broker + Owner @ Windermere Abode

Vanessa Bergmark
CEO @ Red Oak Realty

Kim Colaprete
The Original Diva + Managing Broker @ Team Diva



RESOURCES

Chavi Hohm
Team Diva: Safety Signage for Listings

Stacie Staub
West + Main Homes: Home Photo Tips for Sellers

Anne Jones
Windermere Abode: Keeping Communities Safe

Vanessa Bergmark
Red Oak Realty: Listing and Buying During Shelter

Kim Colaprete
Team Diva: Digital Listing Marketing Example


State-by-State Economic Impact of Real Estate Activity

How is the housing market in your state affecting the local economy?

These reports from the
National Association of Realtors outline the total economic impact of Real Estate related industries on the state economy, as well as the expenditures that result from a single home sale, including aspects like home construction costs, real estate brokerage, mortgage lending and title insurance.

Find out how much the real estate industry is affecting the gross state product for your area.

Click here for interactive map.

NOTE: This page does not include data from U.S. territories (American Samoa, Guam, Northern Mariana Islands, Puerto Rico, and the United States Virgin Islands) because the Bureau of Economic Analysis (BEA)—the main source for our calculations—does not currently provide it. 

Here is the report for the US. Access the report and details for every State below.

Realtor.com Launches Livestream Open Houses

All while complying with social distancing

Realtor.com released a new feature on its website recently, allowing homebuyers to attend an open house without leaving their couches, according to Housing Wire.

The company said as COVID-19 continues to spread, it is working closely with MLSs to enable listing agents to show homes safely while practicing social distancing.

“Unsurprisingly, we’ve seen a bit of a slowdown in home buying and selling activity as consumers and agents adjust to this new normal,” realtor.com Chief Marketing Officer Nate Johnson said. “However, we know that many people still need to buy and sell homes, and realtor.com is dedicated to helping ease real estate transactions as much as possible during the COVID-19 crisis. We’re working hard to roll out technology solutions like Livestream Open Houses and we’ve set up microsites dedicated to providing information and resources to help both agents and consumers move forward with searching for, buying and selling homes during times of social distancing.”

Much like a traditional open house, Livestream Open Houses will allow agents to show homebuyers the property in real time.

Homebuyers are able to join the open house at any time during open house hours. But unlike virtual tours, these are scheduled in advance and broadcasted live, allowing agents to interact with the homebuyers.

“While virtual tours are a great resource for consumers, most home shoppers still want the opportunity to walk through a home with an agent and ask questions in real time,” said Ryan Green, vice president, product management at realtor.com. “Especially during this time of social distancing, realtor.com’s Livestream Open Houses will give agents the opportunity to showcase their properties, and will allow consumers the ability to still explore a home through a live online experience from the safety of their own homes.”

According to a survey from realtor.com and Toluna Insights, 24% of people would be willing to buy a home without seeing it in person, while 21% of people said that COVID-19 has made them more than likely to move into a home without stepping foot in it first.

The Livestream Open Houses, available now, can be performed via Google Hangouts, Zoom, join.met and Zoho, with more being added over time.

More recently, realtor.com rolled out its own home value estimate tool, which will appear on for-sale and off-market listings on the site.

The company previously displayed an estimated home value on off-market listings, but for the first time, realtor.com is now displaying an estimated home value on for-sale listings as well.

The brokerage also introduced a noise indicator feature, providing home shoppers with data at the property level, where others can only do so at a neighborhood level.

According to the company, new listings typically make up around 9% of active for-sale listings this time of year, and in the last three weeks, they’ve averaged to just 7%, a share of the market more typically seen in the fall.

Pre-COVID-19, new listings were increasing 5% year-over-year on average, realtor.com said. In the week ending April 11, new home listings had decreased by a whopping 47%.

Even after stay-at-home orders are loosened, virtual open houses might be a good option for getting more exposure for a property, and for reaching more potential buyers, so developing these skills now is likely going to turn out to be time well-spent for the long run.

Wondering what platforms or equipment to use? Start with our Agent Guide to Using Video

Marketing Property During Stay at Home Orders

Over the years I’ve written a couple of posts about how to promote stale listings.

One was published by Inman News in 2014:

16 things you can do right now to maximize your listing's exposure

And then I updated it last year with a piece for Realtor.com Pro:

20 Strategies for Stale Listings

Having been through a few market ups + downs, I’ve learned that the key to successfully marketing a listing sometimes requires a quick pivot - and this time that we are experiencing right now is of course like no other.

Real Estate professionals, and their clients, are on a pretty crazy roller coaster ride…with changes to stay-at-home orders, guidelines, mandates, and directives being published, announced and changed on an almost daily basis, it’s pretty tough to come up with a Marketing Strategy and hope that all of the pieces will come together into a successful closed transaction…but all we can do is keep on trying!

I’ve been asked by agents both in my own Company, West + Main Homes, as well as agents across North America, how to best create a presence for listings in our current, ever-changing environment.

There are a few things that are absolutely necessary at this point…and if there is any little bright side to these boundaries, there are also some really creative and innovative actions and strategies that are helping folks that NEED to buy and sell right now do so.

The game has changed, and instead of getting as many people through the door as possible, it’s all about getting the right eyeballs on your property, online, and in a perfect scenario you will have a sight-unseen offer that leads to a smooth transaction thanks to your amazing marketing.

Let’s start with the obvious.


Properly set your Seller’s expectations from the very beginning.


With Real Estate activity being greatly reduced across the country, keeping up with the data and creating a flexible strategy is more important than ever. For example, my rule of thumb in a Seller’s Market used to be, 20 showings or 2 weekends on the market - and if we haven’t received a viable offer, then we need to drop the price. What is that rule now? It depends on the inventory in your listing’s area and price point, on the constraint on showings/stay-at-home orders, and on the overall activity in the marketplace which is unfortunately in constant flux.

Listing Your Property During Stay-at-Home Orders - What You Need to Know

Really great photos.


In most areas, photographers are still allowed to fulfill photo orders. If there are details about the home that should be captured, make sure to ask for those - and also ask for photos of areas that don’t typically get photographed…the HVAC system, the garage, and unfinished storage rooms are all things that serious Buyers are going to want to see.

When you are uploading photos to the MLS, try to put them in the order that a person would walk through the home - this is new advice from me, as I used to recommend that you put the photos in the MLS with the best photos first, but when folks can’t go out and see every home they are even slightly interested in, I think it’s important to create a “tour the home online” experience in every place possible. Homebuyers might also have a little more time to flip through all of the photos, so hopefully they will.

If you’re in a situation where your Seller needs to take the photos, provide as much guidance as possible and help them present their home in its best light - tucking away clutter, using the widest angle available, and making sure that they are seeing their home through a buyer’s critical eye.

At least one video tour…preferably several.


This is an absolute must at this point…and there are several different ways to create a showing experience for homebuyers who are doing most of their search - and possibly even writing an offer before touring a home.

3D Tours

These types of tours have been around for a while, but the technology has improved so much over the years, and now they can provide a really great way for buyers to take a thorough look around a property, check out the layout and details, and really get a feel for how the home might work for them. Many photographers offer this as part of their service, and to avoid having to use several different vendors, it’s a good idea to find someone who can do it all in one stop.

Traditional Video

It’s the expected user experience - press play and let the camera take the viewer on a tour through the property, usually set to music. Sometimes a photo slide show is done instead. To really make the property feel “alive” and to hopefully present a more life-like tour of the property, video is the better option…but do what you have to do. If a videographer isn’t available, there are tools that you can use to create your own slideshow video using the property photos, and any video is better than no video.

An Agent-Narrated and Filmed Video Tour

If you’ve never experimented with video or jumped into creating collateral for your listings, now is the time. You don’t necessarily need to be IN the video, but presenting the property from the listing agent’s point of view is a really personal and effective way to make a homebuyer feel informed and comfortable.

An Updated + Appropriate Listing Description


We’re living in weird times…but let’s not ignore the big fat elephant in the room by trying to market listings “as usual.” Your listing description will be more relatable, and frankly attention-grabbing and interesting if you just go for it. If, when we are finally allowed to leave our homes on an unlimited basis, your listing is still on the market, you can always re-write it…and you should.

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Floor Plans


Another absolute must-have in your listing toolbox right now…and it’s always a good idea. If your MLS allows, upload the floor plans as jpgs right into the listing photos instead of adding them as a PDF supplement, which many buyers do not know how or care to access, depending where they are viewing the property online.

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OK, so now that you have all of the expected assets to market your listing, what can you do with it all in order to make sure that your property is viewed online by as many potential homebuyers as possible?

Virtual Showings + Open Houses

Because in-person showings are absolutely out of the question in some areas, and are just not a safe way of conducting business anywhere during Stay-at-Home orders, Showing Time has now added the ability to schedule a “Virtual Showing.” The logistics around these video showings are a bit all over the place, with some Sellers doing a 4-way Facetime walkthrough session with the Buyer, the Buyer’s Agent and the Listing Agent…and other times with a Buyer’s Agent conducting the showing, in order to answer their Buyers’ questions and show them parts of the home that they might feel the need to see before writing a “Sight Unseen” offer.

Same thing with Virtual Open Houses - we have seen these evolve over the past few weeks, but it seems the most typical Virtual Open House involves the Listing Agent scheduling an event and promoting it, so that potential Buyers can view online, asking questions and requesting to see different parts of the property. Again, you need to follow your area’s guidelines and decide if these types of activities are allowed.

Reach Out to Your Reverse Prospecting List

Your MLS likely has a list that you can access of agents who have clients set up for an automated property search that matches your listing. These agents are now your new best friends.

Pick up the phone and call those agents. Text them. Email them.

Tutorial: How to Create a Reverse Prospect Email Campaign for Your Listing.

Ask them if they happened to see your property listing and if they still have a buyer that might be interested. Send them the property tour, ask them if they would like more information. Cooperation has never been more important, so take a step out of your comfort zone and start a conversation!

Also, ask them for feedback - if they have decided not to send the property to their client, what is it about your listing that they feel won’t work for their clients? This is valuable information that you can share with your Sellers, especially if there is a common thread, like “the bathrooms look too outdated” or “it seems overpriced.”

Rotate Your Listing Photos Every Day

By putting a new Cover Photo in the MLS every day, you might catch a homebuyer’s interest with the kitchen or living room, or even the backyard, who didn’t really love the front exterior shot. Of course, follow your MLS guidelines - but get creative, too!

Consider Virtual Staging

If your property is either completely vacant or could use some staging, virtual staging is another technology that has come so far since the early days of awkwardly sized furniture getting photoshopped onto a picture of an empty room. It’s also surprisingly affordable! Did you know that they can also create “twilight photos” green up the landscaping and bring your property photos to life so that homebuyers can better imagine creating a life for themselves in the home!

I know that this is a really hard time to sell Real Estate, but by doing absolutely everything you can from the safety of your sofa, you are literally saving lives. You’re also filling up your toolbox with new skills, platforms and ideas that will serve your clients not only now but in the future.

Hang in there, and let us know if there is anything that we can do for you!

Special thanks to Anna Domenico and Brandi Wolff for use of their wonderful marketing materials.

How to Stay Positive and Productive in the Current Market with Erin Bradley

We didn’t hesitate when thinking about the first person we wanted to invite from outside of our firm to talk to our people in this moment. As we urge our agents who can to stay home, we collectively faced a laundry list of choices about how to stay healthy and still be productive.

Erin Bradley is a positive voice in a time of uncertainty. Erin shared in detail how she survived the last economic recession and built the business she always dreamed of over the last decade.

We found her outlook and tone to be a refreshing change. As we imagine the hundreds of different ways life might look differently tomorrow, Erin helps you gain control of the result.

We open most of our online training to agents everywhere and link to events we think are useful or relevant to agents in the markets we serve too. We recorded this in our platform.

Erin Bradley.png

Erin’s Info and Slides


Freebie: link
Online workshop: link
Closed FB Group: Pursuing Freedom
Follow on IG: @pursuingfreedomofficial
Call/text: 303-906-8038
Email: erin@pursuingfreedom.com

Financial Relief Update. We Still Don’t Know Enough

Note: This is a memo we shared with our agents this morning specifically addressing the financial relief packages aimed at replacing income for workers affected by COVID-19.

We decided to publish in order to share knowledge and learn what we don’t know in service of protecting the public and our real estate agent workforce as we process this global pandemic.


Good morning,

I wanted to remind you all that information about financial relief tied to income and work in the Coronavirus Aid, Relief, and Economic Security (CARES) Act is still being clarified (especially for how it applies to real estate agents) and among individual banks and individual states Department of Labor and Employment.

I am putting this out today just to help get you prepared for working through any of this that applies and to make sure you have current accurate info.

Much of whats covered in the act is clear. NAR put out a useful publication Provisions for REALTORS® and Their Consumers highlighting how most of the act applies to you.

What's not clear yet is how financial relief packages will extend to self-employed real estate agents. Hang tight. There are many premature congratulatory messages circling around the real estate community when we still have so much to understand how it works.

One of the two income replacement programs you might be eligible for are 1. Pandemic Unemployment Assistance or 2. Payroll Protection Loan. We do not know for sure how eligibility tests applies to agents yet (especially for #1) and both will require good faith certifications on a number of levels and intervals.

It is entirely possible that agents dont qualify for either program. Or that its dependent on state or local conditions. Or that its easy and applicable to all.

We believe that much of the criteria will rely on individual assessments of the need to protect oneself balanced against everyone's ethical points of view.

While we wait for specifics about which programs you as individuals may qualify for and how (as well as wait for banks and DOL to implement their own unique versions of making that aid available) I can definitely recommend one action in the next few days that you're going to have to do anyway. Organize your finances and make a folder with everything you can that might be required when applying for aid. I would recommend your last 2 or 3 tax returns and all of the information you typically need to file tax returns for the previous/current year not yet filed. Payroll tax filings, 1099's, income and expenses ledgers, etc. See full CARES Act here.

  1. Pandemic Unemployment Assistance (PUA)

"Self-employed individuals, independent contractors, and other individuals who are unable to work as a direct result of COVID-19 public health emergency, and would not qualify for regular unemployment benefits under state law may be eligible to receive PUA."

It is not clear how real estate agents specifically qualify. We need information on how and when the benefit expires (ex: when you start showings, when you go under contract, or when you earn/paid a commission?) Perhaps this benefit is only deemed applicable to agents in states where real estate services were deemed non-essential? It even says,"This excludes individuals who have an ability to telework with pay" Is that agents? We don't know yet.

Colorado is not ready to accept applications at all, and we don't understand if agents are eligible or what actions end the aid period for those who are.

Again, to be clear. We do not know if agents qualify, if you will qualify if they do, or what triggers termination of aid. We will let you know as soon as we do.

2. Payroll Protection Loan

“The Paycheck Protection Program administered through the SBA – provides up to $349 billion in loans to eligible entities, with such loans being subject to forgiveness under certain circumstances for...self-employed individuals, independent contractors, and sole proprietorships to help small businesses keep workers employed amid the pandemic and economic downturn."

It is not clear how real estate agents specifically qualify. Applicants will certify "1. The uncertainty of current economic conditions makes the loan request necessary to support ongoing operations 2. The borrower will use the loan proceeds to retain workers and maintain payroll or make mortgage, lease, and utility payments." Banks will reportedly be ready to start accepting applications as early as mid-week which is when we'll know more about eligibility scenarios that might apply to you.

Loans can be up to 2x the borrower’s average monthly payroll costs, not to exceed $10 million. For the self-employed that means "The sum of payments of any compensation to or income of a sole proprietor or independent contractor that is a wage, commission, income, net earnings from self-employment, or similar compensation and that is in an amount that is not more than $100,000 in one year, as pro-rated for the covered period."

Basic requirements can be found in the U.S. Chamber of Commerce Coronavirus Emergency Loans Small Business Guide and Checklist.

For the self-employed much of this loan is forgivable up to the amount spent in an 8 week period on "payroll, rent, utilities, and mortgage interest." If those major expenses are more than what's forgivable, Interest Rate not to exceed 4% or 10-year term. Payment deferrals available if loan exceeds amount forgiven.

Max benefit if self-employed at $100,000/year at 2.5 the monthly rate could result in a $20,833.33 forgivable loan. YMMV.

"Borrowers do not need to demonstrate actual economic harm in order to qualify. Instead, they simply need to make a series of good faith certifications, principally that current economic conditions necessitate the loan to support ongoing business operations, and that the funds will be used to maintain payroll and address other covered expenses." Read more in this analysis.


Again, to be clear. We do not know if agents qualify, if you will qualify if they do, or when applications will start. We will continue updating the Agent Resource Guide as info comes out.

Overall our message is to prepare your finances so that you can take advantage of relief that is intended to help you. If not one of these, there may be others. I can't stress enough how this will come down to how the real estate trade is defined, how states interpret essential services, how fast states enact the application process, which banks are approved to originate loans what the criteria will be, and your individual circumstances and needs. Still a ways to go.


 
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Greg Fischer

Tech | Managing Broker

(720) 605-3325

 

How is the NAR Addressing Housing Affordability Challenges in the US?

The National Association of REALTORS® has been working with authorities to create expanded housing options.

Sharp increases in home prices and a lack of housing inventory in the U.S. have resulted in a housing affordability crisis, where both rental homes and homes for purchase are beyond the reach of low- and middle-income families.

To address this watershed moment in real estate, the Department of Housing and Urban Development (HUD), with Secretary Ben Carson taking the lead, has been hosting meetings to discuss these matters with issue experts. HUD also published a Request for Information (RFI) to solicit ideas from the real estate industry and brainstorm solutions.

In comments submitted to HUD, the National Association of REALTORS® (NAR) stressed that affordable housing is critical to America’s communities and businesses. To address housing affordability issues, NAR offered HUD a series of policy considerations that encourage all market players to collaborate to provide safe and affordable housing. These included:

  • Enhancing Mortgage Market Liquidity – Re-focus the mission of Fannie Mae and Freddie Mac on providing liquidity in the mortgage markets for low- and middle-income homebuyers.

  • Reforming the CRA – Clarify existing regulations under the Community Reinvestment Act (CRA) so banks can receive “credit” for serving the lending needs of middle-income households.

  • Incentivize YIMBY – Foster a “Yes in My Backyard”—or “YIMBY”—market to encourage states and localities receiving federal dollars to reform high-density zoning and other land-use rules.

  • Community Development Block Grant (CDBG) Funds – Encourage states and localities to update their comprehensive housing and development plans to address barriers to housing affordability. If they do so, they receive additional CDBG funds.

  • Accessory Dwelling Units (ADUs) – Allowing for development of ADUs is a simple way to increase density and affordable housing. State and local laws can protect the rights of property owners and concerns of neighbors about increased traffic or demand for resources.

NAR also commended the Administration for the work it has already done to improve housing affordability. Since May 2019, HUD has taken several actions, including:

  • Finalizing the FHA Condo Rules – Condos are often the most affordable option for first-time buyers, urban dwellers and those wishing to downsize. HUD’s reform of FHA’s condo rules should yield thousands of new homeownership opportunities and help alleviate affordability restraints impacting markets across the country.

  • Repealing and Replacing WOTUS – The Administration repealed the 2015 Waters of the U.S. (WOTUS) rule and replaced it with a common-sense regulation that more clearly defines the regulatory limits of the Clean Water Act. The Navigable Waters Protection Rule will provide predictability and reduce red tape and lower costs for real estate developers, which will lead to the construction of more homes in all real estate markets.

  • Creating Qualified Opportunity Zones – NAR applauds the creation of the White House Opportunity and Revitalization Council, chaired by Secretary Ben Carson. Opportunity zones have great potential to address housing affordability across our country. HUD has also provided additional incentives for development in opportunity zones through FHA products.

Although there is no single solution to promoting housing affordability and increasing housing supply, NAR does believe that a broad-based policy approach to bring safe, decent and affordable housing to low-income households, as well as methods to enhance the availability of affordable middle-income housing, can be achieved. We look forward to working with HUD and our partners in the real estate industry to reach these goals and improve access to the American Dream of homeownership. 

Russell Riggs is NAR’s senior environmental policy representative. For more information, please visit www.nar.realtor.

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West + Main Pro Blog

Earnest Money Transfers in a COVID-19 Environment

Earnnest Announces Free Transfers for Homebuyers and New Features

Earnnest, the largest digital earnest money service in the U.S., recently announced new features for its platform, as well as a temporary lift on fees for all homebuyers, effective immediately through April 17, 2020.

Earnnest enables homebuyers to send electronic money deposits directly to any U.S. financial institution through a secure, proprietary electronic payment tool, mitigating the risk of wire fraud, completely eliminating paper checks and removing the need for any in-person interaction. The tool features banking-level encryption and is always free to use for agents and escrow holders, with a flat fee to homebuyers, no matter the amount of money transferred. Now through April 17, this buyer fee has been waived.

“We’re living through unprecedented times and more than ever, platforms like ours offer a much-needed solution for business continuity and growth,” says Earnnest CEO Rick Altizer. “We’ve waived all fees for Earnnest, so homebuyers currently at home taking care of their families can simply transfer earnest money through our app.”

Many escrow holders are finding value in Earnnest, too. Denver-based Land Title® Guarantee Company recently expedited its timeline by three months to roll out the platform to its clients nationwide as soon as possible. Additionally, the number of escrow holders registering through Earnnest’s integration with zipForm® Plus has significantly increased in the past several weeks.

“Since the COVID-19 pandemic has caused businesses to shift to work-from-home models and society is practicing social distancing to slow the spread of the virus, we’ve seen a substantial lift in escrow holder enrollment and agent registration,” says Earnnest Chief Technology Officer Daniel Jeffords. “Earnnest is a technical solution for digital real estate transactions but it’s also an emotional solution to bring collective calm to an industry just wondering how to conduct business.”

In conjunction with the fee-free announcement, Earnnest also launched several new features, including:

  • Self-registration, allowing any licensed real estate agent to register and make payment requests in the closed network

  • Support for single sign-on integrations with software platforms, including the leading transaction management software tools

  • Support for business administrators to manage multiple accounts and make payment requests

“Our safe, closed network isn’t just an answer for right now,” says George Clements, Greenville, S.C.-area mega agent and co-founder of Earnnest. “This is a solution for the future of real estate that’s safer, more streamlined and more resistant to whatever changes the world may bring.”

For more information, please visit Earnnest.com.

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Agent Branding in the Roaring 20's | Independent Brokerages

We were proud to be invited to a panel hosted by Radius Agent COO Sanya Gurnani.

Successful real estate branding is not just about a fancy logo or a catchy motto - It's about powerful digital presence, strong creative elements, relatable messaging and a coherent identity. 

The session Agent Branding in the Roaring 20s was held at Aloft Broomfield on 2/25/20.

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It was an expertly hosted evening of networking and a panel discussion from some of the top real estate agents in the industry who discussed their unique and successful brand strategies.

Q: Every year the percentage of agents that move to independent brokerages has been increasing...and all of you have different perspectives on that…Stacie for you, you founded an independent brokerage and you have to figure out how to recruit the right type of agents. It would just be interesting to unpack:

  1. Why the shift is happening (to independent brokerages)

  2. How are you leveraging the right resources to maintain the independence?

  3. Are you hiring people to do things that you shouldn’t be?

 
 

 
Stacie Staub

Stacie Staub

CEO

(720) 605-3325

 

Simplify Your Stack + Buy Back Your Time | Genuine Hustle

This is a short 10 minute talk that I gave at Genuine Hustle in Boise in October 2019. I tried to keep this simple and direct and took a more conversational approach instead of a presentation.

By the way - if you’ve never been to a Genuine Hustle event, the next one is October 15th in Atlanta and hosted by Jennifer Kjellgren. It’s a break-even grassroots event by and for agents.

Our friend Alyssa W. Christensen, Owner & Managing Editor of Home Scribe Creative, wrote a recap of the event and I loved what she ending up saying in response to my talk in her post.

 

Core ideas in the talk

  1. The “I’m Not a Techie” approach is getting in the way of mastering core real estate tools

  2. Context setting how I shift between real estate operations, sales, and technology to learn

  3. Stop designing workflows in reaction to advertising, do it proactively in response to needs

  4. What’s not going to change in ten years is more important than what’s hot or not today

  5. Modern hardware and internet connectivity are non-negotiable parts of the job

  6. Communications and transaction management expertise makes an agent tech-savvy

  7. Testing products before deploying to customers leads to better user experiences

“Tech is in your way—it’s an excuse,” Greg shared. “People are using their inability to use [tech] as an excuse to not do their job.” Greg recommended getting rid of everything except your core tools, and also pointed out how people are always talking about how things will change (tech, the real estate industry, etc.), but what’s NOT going to change in 10 years is 1.) compelling marketing and 2.) transaction management…” - Read more on Alyssa’s Genuine Hustle Boise 2019 Recap.


 
Greg

Greg Fischer

Tech | Managing Broker

(720) 605-3325

 
 

Agents Register for Fair Housing Classes Now

A thorough investigation by reporters in New York revealed that real estate agents were blatantly discriminating against the public using many illegal and unethical methods in 2019.

Newsday Special Report: Long Island Divided

The Fair Housing Act passed over 50 years ago in 1968 to explicitly protect people from discrimination when renting or buying a home, getting a mortgage, seeking housing assistance, or engaging in other housing-related activities. National and Colorado laws further extend housing protection regardless of disability, sexual orientation, or gender identity.

The law alone is not enough to prevent discriminatory practices, reverse the harm imposed on affected communities, nor fix the systemic issues that disadvantage protected groups still today.

West + Main Homes is committed to creating a Fair Housing Policy that exceeds national and state guidelines. We are opening courses to agents from other firms in Colorado and will share best practices with other brokers currently developing or refining training about this topic.

TRAINING FOR DENVER REAL ESTATE PROFESSIONALS

We are kicking off the year with a series of three in-person training courses taught by Dindi Wade, the Outreach Specialist/Operations Manager at Denver Metro Fair Housing Center.

  1. Wed Feb 19 | Fair Housing 101

  2. Wed Mar 11 | Disability and Fair Housing

  3. Wed Apr 08 | Sexual Harassment in Housing

Denver agents are routinely screened for fair housing competency and will learn how to operate in compliance by attending sessions and documenting their attendance and comprehension.

Classes hosted at our location in RiNo at Blake St. and 26th, just west of Broadway at 10am.

We are excited to engage DMFHC on these courses and look forward to sharing Dindi’s insights and expertise with the real estate community. Our goal is to design a series of career-specific training that our agents can easily attend across the Denver Metro on an annual recurring basis and opening our classes to brokers and agents from other firms as well.

Because the Denver Metro Fair Housing Center is a non-profit, West + Main Homes will proudly donate regularly to help fund education, advocacy, and enforcement of fair housing.

Being an ethical real estate agent means doing more than attending a Code of Ethics class with the local association. It requires curiosity, education, training, and accountability.

Team Diva: What Does It Take To Be An Ethical Real Estate Agent in Today’s Market?

EDUCATION AND COMMUNITY

In addition to events in our offices, we are designing downloadable resources with help from fair housing agencies, REALTOR® associations, and other groups. Agents will be tested on its contents, and everyone will sign an affirmative commitment to equal opportunity.

West + Main Homes will continue curating community outreach activities for agents by renewing a partnership with Giveback Homes to help build affordable housing and new causes like Home Builders Foundation, creating home modifications for people with disabilities.

We will start, participate, and listen in difficult conversations about the impact of the real estate industry in Denver including a review of the Mitigating Involuntary Displacement study initiated by the Mayor’s office, visiting the Undesign the Redline exhibit, and sharing valuable local commentary like How can we see redlining’s lasting impacts on Denver? with our team.

LEADERSHIP FIRST

Our executive staff is committed to seeking qualified guidance, providing regular updates, donating resources/money/time, and auditing company procedures to ensure that we are fit.

We will develop/monitor advertising to indicate everyone is welcome and no one is excluded.

We are taking a positive approach to fair housing practices and will follow the spirit as well as the letter of the law. We refuse to tolerate noncompliance and will act swiftly if concerns arise.

We are sharing our progress in the hopes it will inspire brokers to ask questions, document their efforts, and engage with communities more equitably while learning from us as we go.

We are not doing enough to protect the public or educate workers and that must change now.